Jean-Xavier Bersot
Directeur Général Associé, www.oboulo.com
After completing a degree at Sciences-Po Paris in 2001, I founded a company called Oboulo.com. http://www.oboulo.com
This company is a knowledge network, that broadcasts educative content aimed at French, English and Portuguese speaking audiences. We focus on user generated content (UGC).
Our revenues have now reached and exceeded more than a million euros per year, with over 2 millions unique users per month.
This professional experience has allowed me to develop several skills.
I have hired and managed an international team of over 50 people, mainly engineers and editorial professionals.
I have now worked for 2 years on an international segmentation of our market : our US and Brazilian subsidiaries have been settled and we are about to launch our website in Germany, Italy and Spain in their respective language.
I have also developed a quality segmentation on our market : low cost vs. high value websites.
Since the creation of the initial website in 2001, I piloted 4 graphic and technical redesigns, managing the technical and feature specifications along with their integration.
I have mastered the technical and marketing SEO value chains; more than 95% of our traffic comes from search engines.
Throughout my working years, I have had to define and apply many marketing plans (CRM, print, online, SEM).
I'm used to statistics and optimization through ROI monitoring and validation of improvements through A/B testing.
I've a legal and practical experience of acquisition of competitors, and their integration in our business.
In regards to technical skills, I am accustomed to the development of dynamic platforms based on open source technology: PHP5, MySQL, Linux, MVC, Smarty, Zend framework.
I also worked for Yahoo! between 2003 and 2005. This experience allowed me to manage travel and shopping verticals for a top five internet industry player. Acting in a limited and shared ressources environment gave me the opportunity to improve my communication and negotiation skills.
Recently, I launched a spin off of Oboulo, Editplace http://www.editplace.com This project aims at producing content on demand on any subject at an unbeatable quality/price ratio.
89 contacts· e-business international knowledge network project, broadcasting educative content
. aimed at French, English and Portuguese speaking audiences.
. user generated content (UGC).
· revenues 2005 : 184 K€ / 2006 : 376 K€ / 2007 : 641 K€ / 2008 : 850 K€ / 2009 : 1100 K€
· unique users per month 2005 : 250 K / 2006 : 640 K / 2007 : 1240 K / 2008 : 1770 K / 2009 : 2000 K
· hiring & management of a international 50-people team.
. direct management of an international engineer team (1 in France, 6 in Asia).
. management of a 35-people editorial committee.
. international segmentation of our market : USA, Brazil, Germany, Italy and Spain.
. quality segmentation of our market : low cost vs. high value websites.
. definition and application of a marketing plan : CRM, print, online, SEM.
· statistics and optimization through ROI monitoring
· negotiation and expansion of content partnerships with merchants.
· legal and practical experience of acquisition of competitors.
. development of a web concept and elaboration of a dynamic platform
. based on open source technology, PHP5, MySQL, Linux, MVC, Smarty, Zend framework.
. mastering in technical and marketing SEO value chain.
· content production on demand: news, sport, automotive, legal, marketing, sciences.
· market study on demand: market study, case study, market analysis.
· content in 3 languages: French, English and Spanish.
· hiring and management of international engineers and writers : France, Asia, South America.
· user generated content website to recruit international writers.
2003 - 2005· management of the travel and shopping websites for Yahoo ! France.
· definition of product evolution in cooperation with marketing, research and sales departments.
· technical evolutions, improvement and optimization of platforms in the scope of European resource sharing.
· Yahoo ! Europe project release at a local level and definition of tools for follow up and evaluation.
· creation of Product Requirement Documents : specification, validation and conduction of projects.
· negotiation and web implementation of partnerships and new business models.
· direct marketing and emailing campaigns.
