Jérôme BARBÉ

Strategic and operational management of :

- Social media (Facebook, Foursquare, Youtube, Twitter,...), Brand Content and Digital PR for all the brands.

- Online media campaigns for all the brands (Display, Facebook Ads,...).

- Affiliate programs for Okaïdi and Obaïbi.

Traffic management, strategy and operational, (SEO, SEA, Affiliation, Display, ...) and social media strategy (Facebook, Foursquare, Youtube, ...) for all the Brands.

-Develops and manages through-the-line marketing campaigns and promotional activity for a range of PC, Nintendo DS and Wii software titles and Nintendo DS, PSP and Wii accessories.
-Responsible for full product management and delivery of multi-language SKUs from conception of packaging design and in-box fulfilment through to distribution.
-Manage several suppliers for marketing and trade marketing.
-Accountable for marketing budget management and sales objectives.
-Develops and implements the Business Plan and forecasted sales with the Commercial Director.
-Develops and implements supporting trade and consumer press advertising, viral email campaigns, channel POS and media plans to promote product launches.
-Active participation in commercial appointment in central purchasing: Games and marketing plans presentation.
-Reports daily at Micro Application’s CEO.
-Co-organize International trade shows (Game Convention in Leipzig, E3 in Los Angeles) and local trade shows (IDEF in Cannes, Galec).
-Lead a PR agency and an internal PR.
-Search and negotiates products for publishing and distribution on the French market. Monitoring relationship with the studios and publishers.
-Search and negotiates licenses to develop specifics games: TF1 (N°1 TV in France), Endemol, Disney, Marvel, among others. Monitoring and reporting to the licensors.
-Manage a team of 2 products managers.

-Develop and manage marketing plans, Accountable for marketing budget management, co-organize International and local trade shows.
-Manage several suppliers for marketing and trade marketing.
-Create trade marketing and sales tools.
-Develop and implement communication strategy for the press and implement it, maintain relationships with keys journalists, organize press tour in France and abroad.
-Gather and research info on competitors.
-Determine key USP’s for Marketing and PR use.
-Produce Press releases and Press kit.
-Negotiate purchases of licenses and titles for publishing and distribution. Monitoring relationships with studios and publishers.

-Develop and manage marketing plans, Accountable for marketing budget management, co-organize International and local trade shows.
-Manage several suppliers for marketing and trade marketing.
-Create trade marketing and sales tools.
-Develop and implement communication strategy for the press and implement it, maintain relationships with keys journalists, organize press tour in France and abroad.
-Gather and research info on competitors.
-Determine key USP’s for Marketing and PR use.
-Produce Press releases and Press kit.