JEROME BARD

Every golfer knows that the approach is all-important...
Sometimes, your objective appears impossible to achieve… a lack of visibility, a lapse in concentration, pressure to get a result, opponents breathing down your neck... Golf is a passionate sport. The stakes: making the right shot, using the best operational solutions available to you on the course. The skills required: confidence, a straightforward way of thinking, control over external elements, a thirst for a challenge, the will to achieve success and a touch of creativity.

To better understand the chemistry between golf, tourism, marketing and consulting: http://www.viagolf.fr/en
Agency based in Lille, France.

You are already positioned on the golf market?
Viagolf helps professionals and institutions within the tourism, sport, media (...) sectors in France and abroad.

You aren’t yet positioned on the golf market?
Our mission: provide a smooth transition into the golf market, whatever your background and core business.

My strengths:
Various experiences in very different structures from the start-up to the international group. I am able to position myself with consistency on marketing strategy dedicated to sport and tourism markets. A global network in the golf industry and tourism (outgoing, incoming, BtoB and BtoC), coupled to the control of golf & tourism growth, supplemented by a strong expertise in e-commerce, make up high added value to promote the development of your business.

Online golf tour operator and sports & travel agency, based in Villeneuve d'Ascq, France.
Project manager: e-tourism and golf

PROJECT MANAGEMENT
Creating and animation of a BtoC & BtoB business unit
Business unit management: steering, analysis and reporting
Team management
Coordinating production and marketing services

PRODUCTION
Design a range of online products, animation heads of products
Referencing suppliers, negotiation, purchase, contracting

MAKETING AND CLIENT RELATIONSHIP
Animation and development of an e-commerce website
Communication plan, strategic partnerships, business development
Acquisition and customer loyalty, databases collect and qualifying
MICE and IT customers management

Passionate about travel and sports, I created the golf service at Copampa, travel agency specialised in sports and tourism segment.

A very rewarding experience in human terms ("start up" hosted by an investment fund from shareholders Mulliez (Auchan) and Leclerc (Decathlon), or how adapt the "it works" from large-scale retailing to a young services to individuals company.

Positioning a brand on markets very diversified with their traditions and codes as golf, kitesurf, hiking, diving or MICE segment...

Many different customers segments to attract with a range of services available online, to book a seminar or next active holidays, with family or with friends, in just a few clicks... An exciting concept!

Draft entrepreneurship
Marseille, France.

Concept: online incoming travel agency, specialised in sports and tourism in the Provence Alpes Côte d'Azur area (south of France

- INFA training "Creating Business and Tourism"
- Market research, business plan, strategy development
- Partnerships and financial investors research

CANAL + TV Media
Audiovisual program production
Paris, France.

Chief editor:
- Sport Journal, News Journal
- Direct management of a technical team, journalists training
- Launching of ITélé: 24 hours info channel

http://canalplus.fr/
http://www.itele.fr/

Audiovisual production and multimedia sports events
Sliding and mountain sports
Grenoble, France.

Chief editor:
- Sports magazines, sports news, corporate videos
- Creation of post-production service
- Training editing technical team

http://www.migoo.com/