Jerome BAUDRY

Head of the marketing in UK. 5 people in the team.
Responsible for the new upscale strategy.
Build a new ambitious growth plan.
Develop awareness and brand equity of Club Med in UK.
Drive sales through:
- marketing online (PPC, SEO, banners, website management, e-mailing, affiliation, e-CRM, social networks)
- marketing offline (PR,events, print, mailing, partnerships, CRM, loyalty program)
Responsible for the online sales channel 25% of total sales.

Assistant Brand Manager Cillit Bang in France (Oct 04-05)
Assistant Brand Manager Dettol in UK (2006) (Young Program Talent)
Brand Manager Cillit Bang France (2007) - Management 1 ABM
Brand Manager Air Wick France (2008) - Management 3 people (ABM)
Category Manager Finish / Calgonit France (2009) - Management 4 people (2 BM / 1 Strategic Alliances Manager / 2 ABM)
Category Manager Fabric Care Vanish/Calgon/Woolite/Maison Verte (2010) - Management 5 people (2 BM / 3 ABM)

6 months as assistant brand manager (internship)
=> Yoghurts (Crème de Yaourt - Recette Crémeuse)

6 months as a Salesman for Vichy
6 months as assistant Category Manager for Vichy / La Roche Posay