Joanna Gos
Product Marketing and CRM Expert_International_Trilingual
10 years of international experience in Strategic and Operational Multichannel Marketing and CRM
Projects and Team management
Languages: Polish, English, French
A passionate and highly accomplished marketeer with 10 years of international and multicultural experience in Strategic and Operational Product Marketing and Customer Relationship Management (CRM) on EMEA APAC markets across a large range of industries (Edition, Financial Services and Consultancy), commercial objectives (acquisition, retention, win-back), customer segments (Premium and High Value) and channels (online and offline).
Centers of excellence:
- definition of CRM strategic plans and customer lifecycle management
- conception, development and implementation of loyalty programs
- design of creative guidelines for offline and online communication
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