Johanna Saïki
Chef de Produit, Schwarzkopf & Henkel
Master of Science in management, emphasis international marketing
WORK EXPERIENCE
- international marketing: Henkel in Germany
- local marketing: Pierre Fabre Dermo-cosmétique in the UK, L'Oréal in Switzerland, Schwarzkopf & Henkel in France
LANGUAGES
- Trilingual: French, English and German
- Spanish: fluent
Graduated from Rouen Business School (ESC Rouen)
Exchange programme in Mexico
62 contacts2007 - 2010November 2007-August 2010, London, UNITED KINGDOM
Junior Product Manager, brands Avène, A-Derma, Ducray and Pierre Fabre Dermatologie
• Developing and implementing marketing plans for all brands: NPD, pricing, POS, promotions and events in Boots and pharmacies
• Measuring marketing activities’ performance (P&L) and formulating strategic recommendations
• Planning the marketing budget
• Monthly sales forecasting
2007 - 2007June-November 2007, Toulouse, FRANCE
Sales executive (dairy products)
• Developing business in 38 shops (annual turnover: £9m) through promotions and merchandising: convince independent retailers to merchandise their stores to improve sales rotation
• Ensuring category captaincy position through increase of distribution and availability
2006 - 2006April-August 2006, Zurich, SWITZERLAND
Junior Product Manager intern, brand Laboratoires VICHY
• Increasing sales through the design and execution of promotional events
• Developing brand image and expertise by organising PR events: Healthy Skin Centre (dermatologists and pharmacists to meet the public) and press conference for NPD to key beauty journalists
• Coordinating and supporting sales force by creating detail aids and providing training for NPDs
2005 - 2006June 2005-March 2006, Düsseldorf, GERMANY
International Brand Management intern, Oral Care, brands Denivit and Vademecum
• Managing product development in European markets from focus group and creative briefs until product on shelf (launches and relaunches in 12 countries)
• Leading monthly strategic meeting with all departments involved
• Conducting market research on oral care market and following up on media activity
2004 - 2004April - September 2004, Regensburg, GERMANY
· Evaluating international suppliers’ offers for Sourcing Committees
· Develop e-procurement process
2003 - 2003July 2003, Vence, FRANCE
Counter tasks: customer relations, account opening, foreign currencies exchange, etc.
2002 - 2002July 2002, Cagnes-sur-mer, FRANCE
July 2001, Vence, France
Organization of activities for children and teenagers. Development of an art project with children.