Julia SORRIANO
CHEF DE PRODUIT WEB & CRM, LA CENTRALE DES MARCHES PRIVES, AIX EN PROVENCE
I acquired a strong and successful experience in e-Marketing and e-Commerce leading major projects for several references in the luxury goods industry. I am now willing to leverage my skills and take opportunities in this field that combines both my education and interest in business administration and artistic creation.
Along my career, I have developed and proved good interpersonal and analytical skills, and I have had the chance operate in an environment where best practices are the standards
527 contactsInitiated, implemented and managed the e-commerce website of Lolita Lempicka: Definition of the strategy, organization and planning of the project, management of the team, development and launch of the website, optimization of the sales, creation of the Webmarketing strategy (e-publicity, referencing, affiliation, games-contests, e-mailing, e-reputation).
2007 - 2009Developed and managed the e-commerce website: restructuration of the website from flash to html format, conception and distribution of newsletters with the Dolist platform, optimization of the editorial content to improve of the page ranking, designation and assessment of the Adwords campaigns, management of the Back Office, promotion of the identity of the brand through media relationship management and personalization of the client loyalty program.
2006 - 2006Managed the Website: Edition and distribution of the weekly newsletters and promotion of the website.
Organized the Connections public events in New York, London and Paris.
2005 - 2006Increased the visibility and the perception of the brand to journalists: Creation of look books, development of the identity and the personality of the designer, management of the showroom, elaboration of the media plan, organization of the guest list and the media coverage of the spring 2006 catwalk show.