Julie Lemarié
Chargée de Marketing Opérationnel, Ageas France (ex Fortis Assurances)
Involved for over 5 years in the financial sector, I am fully invested in my work as marketing and communication.
With an experience of 3 years in marketing and communications and holds a Masters in Business School 2 (specialty strategic marketing, business communication, consumer research), I am currently in charge of operational marketing missions.
Having done all my studies in alternation, I have evolved in different professional environments (bank branch, SSII, observatory of financial products, distributor of financial products on line, credit insurer B2B) and various functions (B2C business relationship and B2B, interactive marketing and corporate communications), which gives me a great adaptability.
I thrive in full function combining creativity and strategy. I am passionate about implement projects because of the challenge they represent both the company and myself.
Winner of Golden Trophy 3rd Marketing and Communication of the accounting profession www.tropheecom.com
140 contacts2010 - 2011• Website Extranet Management
• On and off line communication tools (brochures, guides, products briefs, e-mailings, newsletters and web pages)
• Online editorial tools(development and coordination of online content)
• Events(Organization and coordination of external events)
2009 - 2010• Creation and development of the Group Websites
• Achievement of campaign materials acquisition(e-mailings, pages, banners…)
• Design of marketing materials supply
• Optimization and tracking of SEO
• Weekly statistics of website Sicavonline
• Writing and editing online of editorial content and thematics issues
• Marketing Intelligence & Benchmarks
2008 - 2009• Launch of an Intranet : design, implementation and animation
• Creation et dissemination of communication materials
• Management of documentation and distribution system
2007 - 2008MANAGEMENT :
- Customer Management (business proposals, requests services)
- Administrative management of 40 international consultants
MARKETING INTELLIGENCE :
- Analysis of the competitive
- SWOT Analysis
- Synthesis of positioning and competition
2005 - 2007• Customer Relationship Management
• Traditional banking operations
• Selling bank products and services
• Implementation of marketing activities on the agency