JULIE LESAGE / jlesage@audencia.com

Mission:
Develop the business abroad by increasing the turnover of this French family-owned company in the U.K. The new strategy is based on opening CéLio Galleries with carefully selected partners to initialize and implement by selling the concept to key retailers.
Responsibilities:
Prospecting the distribution targets, head of business development with the retailer network including: initial meetings with managing directors and buyers, monthly visits to the staff, business analytics, and market intelligence.
Results:
• Created a 450 store, retailer network database for business development.
• 100 close business contacts and over 30 appointments with business directors, owners, and buyers of higher potential retailers.
• Work on total autonomy: logistics, contacting, follow-up, reporting...
• One entire year living abroad in an exclusive English-speaking environment while being fully vested in the Anglo Saxon culture.

Mission:
Support the Brand Managers in the development of Maille vinegars, sauces and salad dressings while also developing Amora / Hellmann’s cross-categories and a new organic range.
Responsibilities:
Development of the brand name recognition at the European level (management of projects, generation and development of new concepts) while also performing precise analysis of targeted markets, participation in the long and medium term projects with local and global teams (English and Dutch work partners) on the brands development (innovations, packaging, renewal of graphic standards) , active participation in the implementation launches: operational management, communication with the local teams, qualitative and quantitative consumer studies and contribute to the creation and mix of product and brand communication.
Results:
• A successful internship which led to a fixed-term contract.
• Project leader of 4 innovative products which were launched in 2011(Maille 1747 Mature Balsamic Vinegar).

Mission:
Support the Brand Managers in the development of the doypack (ready to eat microwaveable meals) and frozen food categories for 4 major brands: Panzani, Lustucru, Taureau Ailé and Ferrero (pasta, rice and semolina).
Responsibilities:
Competitor Analysis - analysis of pricing, in store activity, and campaigns in the TV/press, strategy – creating and implementing new product launch strategies, media – contributing to the construction and management of the media plan - looking at when our marketing campaigns are going live and analyzing how this affects our sales, promotions – creating joint promotion programs with strategic retailers, "P.O.S." – design and implement Point-of-Sale marketing materials with merchandising team, research – managing research processes for adaptations of advertising/product concepts, operations – manage all aspects of market analysis, forecasting, stock management, tracking launch performances, to ensure that the launch/promotional programs are executed accurately and on-time, budget - managing the promotions/media/point-of sales budget and highlight any budgetary issues of the business internally, in order to assure the highest level of customer service. Monitoring sales and identifying new business opportunities while accurately forecasting promotions and launches.
Results:
• Management of a $150,000 budget for promotional events.
• Development of 5 new packaging designs for existing products and management of 15 new product launches.
• Stood in successfully as Brand Manager for 3 months due to maternity leave.