Julie Mornet

HENKEL Group :

from August 2006 to August 2007 I worked as a Brand Manager Assistant with Henkel. I worked in the Laundry Detergents Marketing department and was in charge of the following missions :

- project leader on Mir Express range relaunch : concept rework, formula improvement and new packaging development
- rebranding of Mir Laine range : new packaging development
- new range Mir Délicats launch : concept and goals definition, qualitative and quantitative consumers studies driving, production process assessment and control of the first results
- operationnal marketing management for thefour brands Mir Laine, Mir Délicats, Mir Express and Mir Oxy : promotional operations and media support
- monthly reporting and analysis, marketing budget control

KESA ELECTRICALS GROUP (Paris, France) :

from July 2005 to October 2005, I worked as a Brand Manager Assistant with DACEM, the main purchasing unit of KESA Group. DACEM provides all KESA retailers (namely Darty and But in France, Comet in the UK, BCC in the Netherlands, and Datart in the Tschek Republic) with accessories ranges. As a Brand Manager Assistant, I was in charge of the following missions :

- marketing inquiry development, consumers and sellers questionary drafting
- marketing studies drafting with recommandations leading to two new ranges of products launches in Darty and But stores
- in-store missions with prices listing and competitive awareness
- monthly reporting and marketing budget control