Julien Lepron

- Coordinating marketing and sales operations with the agency managing our marketing rights(Canal+Events).
- Implement the development strategy to ensure optimal operation effectiveness and control
- Advance Strategic Marketing Plan created in 2009 in connection with the club’s primary interests and their future arena
- Developing new revenue sources including projects with media (Local TV) and the new official gear supplier for merchandising opportunities with the Pro Team and the introduction of the brand within the french market (new distribution system to local amateur clubs)
- Establish a Digital Strategy to create new content and build fan passion and fan experience through new medias including social networks and various platform on the web
- Set up a Loyalty Plan including new customer service program for BtoB and BtoC clients within the arena, a new communication policy to enhance brand image as well as various programs devoted to strategic target markets
- Coordinating relationships with rights holders: leagues (Euroleague Basketball) and the media (Canal+, Eurosport), development of Grassroots and community programs, various consulting projects

Coordinating and developing a Bachelor program in sport marketing

Management of various projects as the Market Research Phase focusing on Premium Seating services
- Coordination of the operations with our consultant “Front Row Marketing Services” and our operational partner “Being Affaires Publiques (TBWA Group)”
- Development of the project in terms of the selection of the partner, methodology, content to be analyzed (questionnaire) and attendees selection in connection with the project’s objectives to determine Premium Seating Services from a marketing and architectural standpoint
Economic Impact assessment of the future facility in collaboration with the local authority
General Coordination with the different members of the Project Team

- Set up a 3 Year marketing plan to help team transition to the new 15,000 person capacity Arena
- Various consulting projects for the strategic development of new business
- Developed New Revenue Sources and Product Lines including Sponsorship, Ticket Sales, Social involvement (CSR)
- Reinvented Product Strategies for Optimisation and Effectiveness (Activation, Experiential Marketing, Customer Loyalty, Relationship Building, and Interactive Tools)

ASVEL Basket
- Customer Identification and Target Market Research
- Implementing new ticket offers & promotions
- Research & Analysis over sales strategy: products, tools, sales pipe

- Benchmarking of responsible strategies for cultural and sport events
- Setting up event projects and communication operations during the tournament
- Development of relevant CSR standards related to events