Karine Bernasse
Directrice Associée, Store Commander Sarl
Bilingual and bicultural (academic training and professional experience in France and in the UK), I seized the opportunity offered to me to start in the marketing and sales department of a highly-technical business unit of the Rolls-Royce Industrial Power Group. I then carried on my career development in the UK, where I worked for almost 10 years in the fields of international development, export marketing, communication and legal on behalf of industrial and engineering companies as well as law firms.
Back to France, I decided to capitalise on my skills and knowledge of the language, mentalities and ways of doing business at international level to advise French and foreign companies willing to start developping their business on the international scene.
Over the past six years, clients entrusted me with high added-value assignments, mainly revolving around business developement, international, export, marketing and communication mix issues in B2B, B2C ans services environments. A large proportion of assignments include an international dimension with English often being the working language. Here are a few examples:
- Strategic and operational advice during the launch of a new bilingual website in the financial world
- Drafting commercial proposals
- Assistance during the initial set up in France of a UK corporate hospitality company
- Market research study in the racing motorsport industry
- Brand awareness, client satisfaction surveys on and offline
- Business intelligence and watch
- Direct marketing campaigns to detect prospective clients and potential investors at professional trade exhibitions: CeBIT, Comdex, SECA, Equip'Auto, Pollutec...
- Organisation of client events, seminars, conferences, recruiting fairs
- Elaborating off and online marketing and communication material (B2B and B2C) : corporate brochures, internal magazines, newsletters, flyers, web-based contents...Adapting foreign material to the French market and audience
Copywriting of a 20+ pages magazine for a large international fashion and luxury house
- Press relations
24 contactsCapitalising on 16 years of experience including 10 in the UK, I have been working as an independent consultant since 2002 in collaboration with ITG Consultants who handle all administrative tasks related to contracts, legal, professional insurance and invoicing.
Since 2002, clients assignments revolve around 3 main expert fields :
- Strategic advice and operational assistance in the fields of export marketing, communication and international development (B2B and services)
- Editorial bilingual advice for print and online material (B2B, B2C and services)
- Advice on e-marketing strategies: direct marketing, emailing campaigns, online surveys, websites, CRM...
Assignments are varied and include:
- Service companies : translation agencies, communication agencies, online comparison websites in the financial sector, corporate hospitality, management consultancy...
- Consumer products: Cognac, haute couture, Champagne
- Industrial products automotive, environmental equipment, telematics
I also developped a strong expertise in e-marketing for the past few years and I foundedj http://www.enquetesenligne.fr, first website 100% ddedicated to online surveys, studies and polls and specialised on B2B and service targets.