Kim-Davy Hoeu

• Responsible for managing, developing and producing United Perfume’s licensed brands, along with client consulting and product development projects within time and budget
• Driving the strategy of the company’s licensed brands in conjunction with the owners and ensuring that all financial targets including sales, profit and margin are met or exceed
• Creating and implementing sales reporting tools to help the analysis of sales performance and range review to predict sales and production forecast to maximise sales potential
• Responsible for the sample approval process, ensuring samples meet commercial appeal, quality, testing and packaging requirements
• Accountable for all correspondence with the vendors including cost price negotiation

• Responsible for developing and implementing the marketing strategy, managing the budget and forecast for the Gift with Purchase Programs and Elizabeth Arden fragrance brands
• Creating and delivering an exciting consumer brand experience whilst enhancing brand awareness right through from ATL activities to the point of purchase, and liaising with key internal and external stakeholders to ensure optimal execution
• Managing and overseeing the critical path for the fragrance launches and Gift with Purchase Programs with the supply chain and merchandising teams to ensure successful launch
• Liaising with US and European colleagues, along with the UK Visual Mechanising team to create exciting brand promotional tools, and all product are displayed accordingly to maximise sales and space efficiencies
• Monitoring and analysing product performance and competition and reporting findings

• Working with Karen Alder (Makeup Artist) on the creation of her makeup brand
• Being responsible for developing the business plan. This included market research and analysis; as well as researching the most suitable manufacturers and packaging suppliers
• Raising awareness for Karen Alder and her team through PR activities and the creation social media (blogs, facebook, twitter and LinkedIn) for Karen Alder and K Management.
• Liaising with beauty journalists to feature Karen in beauty articles and editorials
• Achievements: Through successful PR and social networking activities, unique visitor traffic to the Karen Alder website increased by 300% in 5 months

• Commissioning and overseeing the timely delivery of product developments and sales tools from creative brief, through the creative and production process, to manufacture
• Preparing accurate critical paths and budget planning to maximise profitability
• Ensuring deadlines by liaising efficiently with internal teams and external suppliers
• Providing briefs for all projects to designers and developing compelling POS materials with internal teams to build brand presence, increase consumer awareness and brand loyalty
• Achievements: Contributed to 7 successful new product launches, re-packaging of the Rodial range and the development of the SPA line and NIP+FAB diffusion line; saving 30-50% on product costs whilst improving quality

• Liaising with design agencies, cosmetic brands, fillers, logistics and suppliers, and ensuring projects deadlines were met. Clients included Cowshed, Molton Brown, Coty
• Being responsible for updating product information with suppliers and on the database
• Planning, organising and participating in Sales meetings, preparing relevant materials
• Conducting marketing research on new cosmetics packaging developments and trends
• Efficiently handling day-to-day marketing, organisational and administrative activities

Achievements: Proposed and effectively set-up and maintained a new and more efficient system regarding the process of introducing new products into the current range

• Being instrumental in the diverse activities of the cross-functional teams within the Marketing department, and ensuring effective communications between the teams
• Planning and developing the Promotions unit’s procedures manual to provide standardised guidelines to efficiently and effectively increase the unit’s performance
• Collaborating on communication campaigns and the associated promotional materials across all channels including television, radio, press and direct mail

Achievements: Successfully proposed a strategic review of the bank’s corporate visual identity and collaborated on its implementation to improve the bank’s branding
nd implementation

• Organising a fundraising event to benefit a charity in Sheffield, Shield
• Developing and implementing the event’s marketing-communication plan and actions
• Handling on-line PR activity, including posting on forums and other social media

Achievements: Successfully secured partnerships by building contacts and liaising with diverse organisations and media, such as the radio and internet, to assist with the free publicity of the event, the latter raising over £4000 for the charity

• Being responsible for coordinating, implementing and promoting a variety of events
• Creating, updating and setting-up communication tools including posters and website
• Engaging in meetings to plan the events and to ensure deadlines were met

Achievements: Securing key partnerships for projects and events’ success by liaising with various sponsors and business partners

• Advising customers on featured products and demonstrating cosmetics applications
• Promoting the chain’s customer loyalty card and participating in commercial activities
• Operating cash register and preparing gift-wrap for customers

Achievements: Successfully participated in building the store’s customer loyalty by offering excellent customer service and promoting the retailer loyalty cards

• Being instrumental in the realisation of new product line extensions for beauty brands
• Periodically updating the Executive Director on all current projects
• Contacting and following-up with internal teams, various manufacturers and fillers to ensure the development of new products were achieved on time
• Conducting research projects on competitors’ products and beauty trends

Achievements: Collaborating on the successful launch of new makeup product lines by creating product profiles and recommending product shades and naming them