Kim CULIOLI

- In charge of a sales department in a Hypermarket
- Annual turnover 2010: 3057 k€ +10,21
- Negociations with the suppliers, Buying collections
- Results analysis and strategies to develop the benefits
- Management of stock and restocking
- Recruiting, training and team management

Mix marketing implementation and optimization
• Market analysis with AC Nielsen panels monthly and on several points we need to improve (before, during, after a promotion)
• Brand development: Launch several products, packaging creation for France
• Brand activation: planning and implementation of promotions for the retail (ads, deals, specific formats e.g, BOGOF, sweepstakes, trade, couponning, sampling…)
• Development of sales tools for the sales force (arguments)
• Development of brand communication (media, PR, events)
• Leading the CRM operations with Unilever CRM “Pour tout vous dire”
• Coordination: Interface between, brand development, customer marketing, supply chain, legal department, merchandising, packaging, nutrition, Ad agency, PR agency, web agency
• Web: Lead the Lipton.com project for France: translation from English to French, recommandation to adapt the website for France.

• Market analysis with NPD
• Involvement in the marketing strategy and in the products development
• Trade marketing: Brief agencies, POS creation, sampling, goodies…
• Advertising : Brief agency, Press ad creation, adaptation of the UK ad in French
• Lead the PR relations: Press book, PR Book and press release creation, dotation to the press (shoes, apparel)
• Events organisation: Launch the new lifestyle shoes collection, organise training session for retailers, taking part in the organisation on races
• Constant marketing budget
• Regular relation with the European headquarters in the UK

• Event organisation for Cameroon team
• Sponsoring and press book creation

• Promotion of Stade de France visits beside sports club and cities sport services
• Sponsoring with Paris and the council Football league

• In charge of foreign teams and VIP on international events in France

• Initiation and improvement of Judo

• Initiation and improvement: Judo, Tennis, Multi-sports, Badminton, Basket-Ball, Climbing, Baby-Gym

• Security agent and manager of 10 security agents in Stade de France stadium for French rugby team matches