Kristina ZARIC
Responsable de projet communication online/ webmarketing
Studied in the Amiens Business School (France), I worked since February 2010 for the French government tourist office. I’m a young motivated person who has successfully developed good organization and social skills thanks to my different experiences.
Working in a stressful environment is not a difficulty, I’m able to stay calm and to deal with problems. I have a strong capacity to perform effective and I believe that I’m a conscientious and hard working person.
I am confident managing all aspects of an online communication campaign from developing an action plan, briefing the creative team to managing the active campaign and following it up with a concluding report.
Thanks to my professional experiences, I could also build working relationships with other people and I am used to communicate in a different language, French and English.
I am now very keen to further develop my skill set within a marketing department as a Marketing executive.
I did my memoir on Customer Loyalty, I am really keen to involve in as A-Club project.
Moreover, the different jobs I could carry out enabled me to develop an expertise in clients’ data bases and work team and to manage the responsibilities of projects.
I am ambitious, rigorous, reliable, motivated and dynamic. My previous employments have proven to my employers and myself that I can work independently and that I always have a high standard for bringing my projects to a successful conclusion.
195 contacts• Manage online communication campaigns
o Online campaign: paid search, cost per click, cost per thousand, contextual targeting, behavioural targeting, demographical targeting, retargeting, video
o Dedicated microsite on Expedia, Lastminute, ITV
o E-mailing campaign: e-mailing, newsletter, lead generation
o Social media: facebook, twitter, blogs
• Manage the relationship with the French and British Partners
o Development of online communications action plans for each client corresponding to their strategy, objectives and budget as well as the follow-up of their advertising campaigns
o Daily all management of multiple accounts and tight timeframes
o Development and follow-up of partnerships with various media outlets, carrier partners, and other individual brands
o Brief and liaise with creative and media agencies, printers and media to carry out communications campaigns of each client
o Follow up of campaign results, including data compilation and statistical analysis, for use in campaign reviews
• Manage 2 interns
Achievements:
• Manage e-marketing campaign. Budget : £ 300,000
• Increase the loyalty of British public’s towards France. Management of 3 social networks accounts:
o Facebook.com : Francophonik, 50 to 950 fans / Visitfrance: 250 to 3426 fans
o Twitter : UK_Franceguide, 400 to 1,152 followers
• Design of emailing campaigns
2010 - 2010Objectives:
• Update the website : www.uk.franceguide.com and Web 2.0 tools
• Carry out a technology watch
Achievements:
• Create the official facebook page of the French government tourist office in the UK
o Facebook : Visitfrance
o Twitter : UK_Franceguide
2008 - 2008• Carry out a strategic and competitors watch
• Seek potential clients
• Carry out commercial relationships with distributors (ex:Carrefour) and customers (ex:Laurent Perrier)
• Update and qualify the data base : Salesforce
• Manage email marketing