Laorinda Cunha
Regional Product Manager for Eastern Europe & North Africa Sales & Marketing Div
Can you imagine that light could be produced by a special wall coating, in less than 5 years, replacing light bulbs?
That is innovation to an extent that no one would have imagined a few years ago.
Because the economy is now totally globalized, companies who want to be part of the game have to lead the move : innovate!
Innovation is more than ever crucial to solve our problems, including the global climate warning issue, notably through the renewable energies development.
It is also reinventing the way we live, at a pace that is stimulated by global competition.
As an individual, I want to be part of this move, part of these dynamic companies creating new solutions, new products, to help improve or recreate our lifestyle.
As a Marketing professional, I have offered solutions to answer or even anticipate customers' needs during my Product Marketing position, for more than 3 years now.
And I believe that my innovative ideas and strong analytical abilities will add value to companies in up and coming sectors such as renewable energies, nanotechnology, information technology, in a Product Manager, Product development manager position.
Trilingual, with an extensive international experience for more than 8 years and a high adaptability, I would like to live abroad.
Specialties : Product Marketing, Direct Marketing, Project Management, International markets / Trilingual : English, French, Portuguese
16 contacts- Product performance monitoring with both local product managers & central product managers
- co-organised range definition & associated prices & volumes, launch process & communication, on new models
- initiated or participated on range and/or pricing optimisation during lifecycle
- while designing budget, participated on price positionning
- close negotiation with stakeholders : Engineering & Marketing directors on every new model price
- provided and organised training for product managers' competences reinforcement
--> Benefits achieved : 2 new products, launched in 2009, in TOP3 sales on the 2 biggest markets
- benchmarked Nissan North America's warranty process, negotiated project agreement with Warranty Central Managers, Central Cost Control Manager, Central Audit Manager
- managed & implemented the project plan design, IT development follow-up & resouces management, weekly & monthly advancement review to senior management including Chairman level, deployment in 16 European subsidiaries
- ROI reporting : communicated monthly savings, provided advice for improvement
--> Benefits achieved : the Warranty Fraud Detection System provided 250 000 Euros monthly savings, in Europe. It enhanced a rethinking of warranty management policy, increased audit efficiency, created extra added value with records for future warranty follow-up
Responsible for the Warranty Costs Reporting Tool (Hyperion Analyzer) :
- organised deployment, initiated tool evolutions & monitoring, close coordination with the IT team
- trained & provided support, to 16 European teams in English & in French, to central Cost Control Departments & Warranty Department & strategic managers
Mentor for a Warranty Dealerships Segmentation Trainee's project :
- spearheaded the training project, managed the trainee
- monitored the statistical analysis & results communication
Responsible for development, implementation, of Loyalty and Acquisition to Renault Scorings, in order to increase efficiency of France mailings
Internship with mission to design a Customers' Segmentation, previously non-existant
Internship with mission to design a Scoring on energy total consumption, in order to provide guidelines & incentives for energy savings