Laura PHO DUC
Digital Marketing Director, Puig
A result-oriented and experienced business executive with a proven record in planning, implementing and leading marketing strategy and projects in an international environment.
Demonstrable achievements on BTL expertise (Digital, CRM, Promotions...) for prestigious brands (Eurodisney, Microsoft, Nokia, Ford, Nestlé...) as Direct Marketing Manager, Client lead, Digital Director, Operations Managing Director and Global Network lead.
10 years experience on Agencies and Client side.
Interpersonal and leadership skills with P&L ownership
167 contacts2008 - 2009Global Network Director & Transition Lead – Global team
Client: NOKIA – Digital Agency of Record cross 64 countries
Mission: Set up the global team to service the client in terms of Digital Strategy and Operations.
- Set up the global organization according to client needs and expectations
- Develop and ensure the agency network’s readiness cross client’s marketing scope
- Create the processes, reporting and tools required for the service model
- Manage cross areas of expertise and markets the leveraging of knowledge
2008 - 2008Operations Managing Director – Creation of a department
Agency: >100 persons, CA >6M USD
Mission: improve the delivery of the agency, optimize HR & Finance management and develop a standard of work
- Set up processes and methodology of the agency
- Measure and control the profitability, the efficiency and the quality
- Oversee areas of RRHH, Finance and Production
2006 - 2007Development of department
Team: 15 direct reports
Clients: Ford, Microsoft, Prodigy/MSN, Nokia, Danone, Samsung HCD, Nestlé, Reebok
- Set up a world class team
- Double the revenue of digital (reinforce existing clients and win new clients)
- Network with key digital players in Mexico
2005 - 2006Development of position
Client: MICROSOFT – Relationship Marketing
- Reinforce the YRB network in 19 EMEA markets (methodology, business training, tools…)
- Coordinate local agencies (action plans, reporting, strategy insights, expertise)
- Leverage EMEA & Global added-value
- Drive and develop business across the region
- Develop and deliver Cross region reporting
2005 - 2005Consulting on European websites reengineering & eCRM (18 months project)
Budget: 5M€.
- Collect and formalize departments needs
- Identify critical subjects and set up decision making trees
- Advice and manage the agency on identified expertise areas (CRM, Brand…)
- Support in key deliverables validation
2002 - 2004Creation of position
Budget: 2,5M€. Team: 3 direct reports + contacts in 7 markets
- Manage, maintain and exploit the BtoC database (5M households)
- Coordinate markets strategically and operationally (marketing plans)
- Set up process, tracking and measurement tools
- Manage brochures fulfilment, Mailing and eMailing
2001 - 2002Creation of position
Budget: 1,7M€.
- European Internet strategy development (eMarketing & eCommerce)
- Set up marketing guidelines for the 8 key markets
- Coordinate and support tactics’ implementation
1999 - 2001(7 months) Marketing project Manager (Central European team) – new position
Client: Renault.SITe (2000 = 1,1M€ /launch 2001 = 19,8M€)
(11 months) Project Manager
Clients: GEANT (5MF), MARKS&SPENCER France (1MF)
