Laure Voisin

Carrefour is an international retailer.

Objective: Develop CRM multi-channel loyalty strategy

- Developed and implemented the direct marketing strategy
- Created communication and marketing content, managed creative agencies
- Defined customer’s targets and adapt direct marketing campaigns based on the customer lifecycle or behavior
- Evaluated the performance

Liquid Vision is an interactive digital media agency specializing in developing effective e-business and e-marketing solutions.

Objective: Advice for digital communication in close consultation with clients.

- Analysis of different competitive sectors, marketing positioning
- Developed e-marketing solutions (newsletters, emailings) and evaluated their performances

- Implemented and coordinated Music and Arts festival
- Developed partnership (COCA COLA, HEINEKEN, MOET,...)
- Set up the strategy of communication and marketing
- Managed plans media and creative brief (Display Press and Edition)

Access Dev is a multimedia agency which offers a variety of services to businesses. (Website creation, professional training, referencing,..)

- Developed a portfolio of customers
- Participation in the development of different communication activities
- Contribution to the definition of new services
- Watched and analysed of the uses and competition (trends, performance, surveys,..)