Laurence Rekas
PRODUCT AND MERCHANDISING DIRECTOR, ALAIN AFFLELOU FRANCHISEUR
Believing in the ability of the Human Being to change and involve, Laurence Rékas, passionate Coach is transforming her more than 10 years of experience in management and marketing to Coaching bringing the person to the life of fulfilment that he/she desires.
Her choice for coaching adding her past work experience will allow her to:
- Accompany the manager during a transitional work period (new job, promotion…)
- Make the best use of their potential as Leaders
- Integrate humanistic values and business principles
- Develop favourable work conditions for the well being of each members of the team.
As a Life Coach, Laurence Rékas would help on the path of self discovery and transformation bringing out the solution that Human Being has deep inside them.
Laurence Rékas is an authentic Woman with a great sensibility. She will have the capacity to listen to you in complete confidentiality. She will have belief and trust in you achieving the life you want.
She accompanies:
- Men and Women knowing that this is a time of important change in their personal or professional life and want the most of this opportunity.
- Youth and young adults for the crucial life orientation or during and in the first job search.
Her belief« Coaching is reconnecting with your dreams ».
Let's meet to discuss our future collaboration.
106 contactsProduct and Merchandising Director: new mission since October 2006 for any kind of lines of the market (including the private label). Based on internal and external statistical datas.
• Defining which type of frames to carry depending on the stores size, location.
• Brands selection and number of skus per brand.
• Implementation of the whole project with the logistics center, suppliers and the stores
• Training of our sales forces.
• Marketing tools for sales forces, stores.
Product Development Director for the private label collections (more than 2 M frames sold per year): private labels and exclusivities.
• Recruiting and Management of the Products Managers team.
• Products strategy for the private labels collections including the exclusivities.
• Products segmentation (4P’s strategy) and decisions concerning the structures of the collections.
• Negotiations of private labels exclusivities: PUMA, Le Petit Prince, Fendi, Jennyfer, Valentino.
• Developments of the relationship with the suppliers for production (Asia, Italy).
• Concepts and decisions on the development of new products.
• Budget: 7.5 M€ - 2003, 8.5M€ - 2004 and 12 M€ - 2005. Investment, follow up and analysis.
• Sales objectives: definition, analysis, conclusions.
• Marketing strategies for the launching of collections.
• Direct contact with the stores, sales force.
• Supervision of stocks reorders analysis.
• Logistics for launchings.
• Management and follow ups of the boards on our 80 corporate stores in Spain.
1999 - 2002Product Manager for Rochas, Lagerfeld Eyewear
• Products segmentation and decisions concerning the structures of the collections.
• Management of the design team (designer, models makers).
• Relationships with the Houses of Couture; interface in between them and the company.
• Concepts, follow ups and decisions on the development of new products..
• Choices and negotiations with international suppliers for the development and the manufacturing of the new products.
• Marketing strategies.
• POP creations (displays, posters, catalogs).
• Initialization and coordination of sales actions in collaboration with the National Sales Manager.
• Creation of marketing tools for the subsidiaries and sales forces.
• In charge of the sub-license for Lagerfeld Eyewear in Japan and United Kingdom.
1994 - 1999Regional Market Research Analyst.
• Set up the distribution in the 5 North East States for Karl Lagerfeld, Rochas and Maserati among retailers (department stores, optical stores and chains, boutiques) according to a selective distribution.
• Improvement of our national policy as well as the marketing strategy.
• Training of key employees and implementation of an efficient in-store merchandising.
• Development a marketing strategy for launching of Lagerfeld line in October 1996, for Sonia Rykiel line October 1997, Christian Lacroix and Thierry Mugler lines in October 1998.
• Feed-backs on marketing requirements those lead to the development of a new line of products for the US market.
• Increase of the customers’ base from 10 to 100 within three years.
