Laurent ADNET

In the Marketing & Development Department, I am in charge of some of the partnerships, in particular linked with the Fundraising campaign. Thanks to this fundraising campaign, the Toulouse Business School is reinforcing its network of former students and current partners which allows the Group to accelerate its international development.

Missions :

1- Fundraising : recommendations, development of the strategies of approach, creation of partnerships

2- interface of research : development with the teachers of the projects of chairs which will allow firms to finance research projects, studies or scholarships. The financial contributions will forward by the Foundation created by the Toulouse Business School.

3- economic intelligence : identification of key contacts within the company targets, competitive awarness, seeking information about research or development projects of the regional companies or targets

Atrium Books is an editor of books which treats mainly architecture, design and interior decoration ( www.atriumbooks.com ).
I was in charge since the beginning of November 2006 of international sales (Europe, USA and Asia) of titles, royalties and co editions.

INTERNATIONAL PIANO AUX JACOBINS FESTIVAL, Organization of piano recitals
In charge of International Development of its activities in France (Toulouse, Paris) and abroad (China, Morocco):

° Development of the Festival at an international level, In charge of sponsorship, partnerships and commercial follow-up
Prospection and management of big accounts (L'Express, Le Monde, Unilog, KPMG, Lancel, Airbus, Montblanc, Ernst & Young, Hermès...), sales of advertising spaces and PR packages,

° Development of communication tools and coordination with agencies (web site, booklets, Programs, brochures, posters),

° Organization of public relations events (Festival and other concerts)

° Press Relations

° Management of the ticketting and the various points of sale (team of 4 people)

° Management of a Ground Floor team (20 people), preparation of the rehearsals, organization of the stay of the artists

° artistic coordination with agents, negotiation of the contracts, administrative and logistic follow-up

Creation of communication / press strategies for international and industrial clients like Boeing, Hoesch and Case New Holland.

Writing of press releases and press kits, in charge of journalists requests.

Organization of european press trips and press conferences.

Media planning.

Assistant of the Manager of Special Events. Organization of events of promotion and public relations in the USA :

- Grand Opening of two Hermès stores in Beverly Hills and South Coast Plaza
- Organization of the annual seminary for top worldwide Hermès Managers in North Carolina
- Organization of the French equestrian Festival "Zingaro" in New York (3 months) with the participation of the Brooklyn Academy of Music

Flight Attendant Asia Pacific region