Laurent de Bar
Sales & Marketing Principal Consultant, Satyam Computer Services Ltd. (Paris)
I have extensive consumer marketing experience both on the service and client side with valuable brands in various industry segments in North America, Australia, Europe and Asia.
In June 2008, I joined Satyam as a Sales & Marketing Principal Consultant as part of the Manufacturing Enterprise Solution Group. My main responsibilities within the Sales & Aftermarket Domain are to develop and provide domain and functional expertise, insight and best practices frameworks in E-Marketing, B2C and CRM Operations, enabling customers to define a future vision and maximizing their return on investments.
I joined Satyam from Nissan's headquarter in Tokyo, where I was responsible during three years for providing strategic direction and leadership, governance framework, subject matter expertise, asset deployment/repurposing and global economic investment for the Nissan and Infiniti brands in the area of Interactive Marketing (B2C). Prior to this I spent four years at Nissan European Headquarter in Paris where I was in charge of B2C Internet operations across 30 European countries, leading digital marketing, branding and acquisition strategies.
Prior to Nissan, I spent time in NY, Sydney and London on the agency side where I held client services positions for five years at two major global agency networks: Wunderman Cato Johnson and Bates. I managed brand, retention and acquisition campaigns both in the direct marketing and interactive world.
I hold a Communication & Advertising degree, which I obtained in France after having completed my one-year National Service.
I enjoy the outdoors, sports in general and I am a passionate horse rider. I love travelling and insist on going somewhere new at least once a year. I've also developed a recent interest in photography.
22 contacts2005 - 2008Strategic and operational support in Interactive Marketing for Nissan & Infiniti brands across major regions (US, Europe, Asia) and emerging markets (140+ countries)
• Development of global interactive strategy for Nissan & Infiniti
• Development of Nissan & Infiniti online VI guidelines
• Implementation and deployment of global Content Management System
• Development of Infiniti brand pre-launch microsites (Russia & China)
• Implementation of product microsite and associated dialog program
• Establishment of global Interactive Marketing KPIs
• Development of global Domain Name management policy
• Management of Global Asset Sharing activity & Production using CAD/3D
• Management of external suppliers (agencies, consultant....)
2001 - 2005Management of centralised B2C Internet activities across 10 European countries (National Sales Companies):
• Development of business strategy
• Implementation of National websites & product microsites
• Development of metrics strategy & deployment of solutions
• Deployment of design guidelines across 30 markets (inc. 20 independent NSCs)
• Development of online media strategy
• Integration of local B2C Internet activities with central platform
• Management of suppliers (Consultant, Interactive Agency, Media Agency)
• Won 5 Awards for Micra & 350Z pre-launches and launches microsites
1999 - 2001Experience in strategy development, project planning and client support in the B2C environment
Safeway
• Maintenance & enhancements of brand website
• Creation (strategy, creative & technical) of new website inc. online shopping
• Set-up of third parties partnerships and alliances
• Management of e-CRM campaigns
• Online support for in-store promotional activities
Stepstone
• Creation (visual and technical) of an interactive TV website
1998 - 1999Experience in conception of CRM programs, telemarketing campaigns, press, radio and outdoor advertising
Safeway
• Top customer loyalty and retention CRM program
• Shared shoppers acquisition CRM campaigns
• Management of suppliers (Telemarketing, Datacapturing)
South African Airways
• Press, radio and outdoor advertising campaigns
• Press campaigns (trade)
1997 - 1998Experience in database selection, direct mail creative development, print/production, lasering, response handling and analysis
SAAB Great Britain
• Customer loyalty and prospect development direct mail campaigns
• Co-ordination of Dealer Direct Marketing Program
Holyman Sally Ferries
• Customer and prospect development campaigns (consumer and trade)
• Launch of Customer Loyalty Program
1996 - 1996Eurotunnel
• Co-ordination of the Freight Customer Loyalty Program
Kodak
• Acquisition campaign for new product launch
Novell
• Customer and prospect programs (consumer/trade)
• Advertising awareness campaign
1995 - 1996