Laurent Dijoux

Implement viral and direct marketing operations.
Take part in the management of customers’ websites and buy advertising space.
Initiate and deliver new product enhancement projects (including content, reporting and marketing) to meet existing and anticipated market needs.

Experience in website management from debug stage to launch.
Collaborate with the web developer, design team, legal and other functions, to drive product roadmap to successful completion.
Roll product out across English-speaking countries.
Conduct SEO, SEM, PPC and affiliate marketing.
Responsible for the development of marketing programmes for content acquisition and end user retention including writing creative newsletters, liaising with online UK magazines, creating press releases, contests, managing sponsored links campaigns, and developing partnerships.
Work closely with aggregators, game developers and publishers to feed the games catalogue and ensure their products are given maximum visibility.
Build brand recognition amongst market players and end users.
Support the partners for catalogue insertion & on-site promotion as well as the end user. Support for billing, download and any other web issues.

Assist customers in optimizing their web pages for better inclusion in search engines.
Provide advice at any stage of the optimization work including technical and marketing support.
Manage the existing PPC Adwords campaigns and reporting their efficiency in terms of positionning.
Work closely with translators to provide relevant localised keywords.

In charge of receiving incoming calls originated from France and the UK.
Collaborate with technical, marketing team and billing department to solve issues related to web hosting and premium mail services.
Back up to the Customer Care Agent Spain.
Provide some translation works.
Responsible for receiving and validating .fr TLD domain names.

Assist the Product Manager in updating the online catalogues and preparing special offers for specific events.
Liaise with the marketing team in France, Germany, Spain and the UK in writing newsletters to raise customer awareness of products and services and help sales to increase.
Liaise with the external Sofia-based development team for bug reporting and new CMS features inclusion.
Conduct research for affiliate programmes and full software downloading to rapidly set up new services on the French portal.