Laurent François

I lead the Social Media marketing practice for the group:

- engagement programmes development
- new business development: partnerships with agencies, co-branding for specific programmes with diverse stakeholders (media, music industry, fairs...)
- digital planning
- implementation of tools & methodologies
- management of digital analysts & strategists (influencers' mapping)

1- Revenue generation:
- Definition & modelization of new sources of revenue (print/digital/social media/transmedia)
- Implementation of new KPIs & metrics for our marketing services (customer satisfaction survey considering digital challenges, engagement indicators, social media monitoring, actions' planning...)
- B2B communication (PR lead, digital tactics, communication tools)
2- Strategic planning
- customer journey analysis
- Big Ideal between a brand and a public
- Digital channels forecast
- Thought-leadership: trends survey, lectures...
3- Change Management
- Storytelling methodology
- New Business lead for innovative communication plans
- brand management for L'Express & L'Express Styles (marketing studies, marketing plan, 360° strategic change working with journalists, editorial staff & sales)
4- Management
- 360° project lead (agencies' briefing, follow-up of the diverse partnerships, performance monitoring) with the diverse departments of our group (digital advertising, print advertising, editorial staff, creatives, PR)
- management of a team of project managers, planners & analysts

in charge of the editorial & business development of an opinion online media

(30 editorialists)

*development of the 360° digital influence practice (Social Media Marketing)
- online conversations' studies and influencers' identification
- strategic recommendations
- digital & influential planning
- engagement programs
- change management
- crisis communication
*new business project management
- with @ Ogilvy PR and @ Ogilvy group (Neo, One, Mather Advertising)
- both French & global prospections
*management of digital analysts' and digital account executives' team
- 10+ members specialized in different fields (consumer communication, corporate communication, digital analysts...)
*training of Ogilvy consultants and clients
- developments of toolkits depending on the marketing objectives
- tests & optimizations of Social Media tools (both external like Social Media monitoring tools or internal like new services or offers)

Clients: Grazia, Dupont, Nestlé, Perrier, Macif, Pearltrees, Mattel, government...

Online & offline word-of-mouth programs based on digital leverages
* New offers & services development
* Social Media strategies and implementation :
- identifying digital influencers & their expectations
- conversation monitoring : forecasting opportunities & risks
- building engagement programs that link relevant influencers with a brand, an institution or a "cause", around a common goal
- managing communities
- creating editorial content and storytelling strategy
*Ogilvy EMEA DI hub coordination and development
- developing Ogilvy 360° DI network : providing and building common tools, training PR account executives, gathering local and global data, evangelization of global clients, conferences
- developing DI strategy: from social media monitoring to engagement program + organic SEO

Clients: Ford, Nestlé, MySpace, IBM, Government, Pathé, Tom of Finland, L'Oréal...

Project management: definition and execution of clients’ communication goals,elaboration and presentation of creative briefs (TV, digital and 360°), retroplanningand cost estimates
Global coordination: project status updates, and preparation of international boards (regional comparaisons and forecasting)
Knowledge management: competitive reviews, trends and best practices analysis
Branding: analysis of corporates’ identities, evaluation of their core assets and proposition of strategic developments
Clients: global accounts

Reshaping of business models
Re-positioning of businesses
Strategic advice to build online social communities
Strategy communication
Advertizing in Online Social communities
Web development of corporate blogs
New media -Web 2.0 (and 3.0)- consultant

Part time job : rental management, contracts, lawsuit, prospection

Creation and promotion of the "youth pole"
Networking
Partnerships with young Greek artists and cultural businesses (music, streetwear...)
Organization of special events (festivals, brand launching)
International meetings
Public relations
Mission to promote "Francophonie"
Conception of a strategic database concerning the Balkan area

Assistant manager at the Policy Unit of Chelmsford Borough Council.
International partnerships
Management of cultural events
Databases