Laurent Verbist
International product manager osteoporosis (strontium ranelate), Servier international
-European and Asian pharmaceutical industry knowledge with both new products launch expertise
-Cardiology, endocrinology product management and CRM expertise
-Strong adaptability profile, challenged oriented and results driven
62 contactsVastarel MR®: TO 2.5 million €, +9% MAT (3 generics)
Natrilix SR®: TO 1.2 million €, +1% MAT (1 generic)
Skills: HT, CAD, IHD, HF disease area
analyze and implementation of local needs for a CRM, training, project management, deep understating of cross relation in a CRM, DB analysis, sales force effectiveness, sales force reshaping
2009 - 2010TO 4 million €, + 7% YTD,+ 2% MAT (20 generics on the market)
Skills: awareness plan for a new strength to be marketed, KOL management, advisory board, sales analysis, marketing plan (operational and strategic), local marketing campaign development, budget management and ROI assessment, international symposium and booth activity organization
2009 - 2009Marketing campaign development for a new product, performance analysis, sales forecast, medico marketing plan, sales force engagement
2006 - 2007TO 750 K€, 2 employees
Skills: team management, merchandising, profitability analysis , customer oriented