Laetitia LECOQ

Definition of the needs with regional and departmental managers and implementation of creative briefs
Recommendation of advertising campaigns and plans
Monitoring of the production and the invoicing

Expertise Fields => Direct Marketing, Street Marketing and Printed campaigns (press and inside display)

Carrying out of strategic recommendations, benchmarks and brand reviews
Operational management of advertising (plans, coordination of creative resources and suppliers)
Control and monitoring of quotations and invoices
Weekly activities reporting
Planification and monitoring of internal meetings
Advertising campaigns performances analysis
Customer Relationship Management

Expertise Fields => Direct Marketing, Radio, TV and Web campaigns and Printed campaigns (press, inside and outside display),

Development of market et competitive studies concerning mobile high speed and last generation mobile phones
Development of an opportunity study for the launch of the ZaOza platform (benchmark, interviews…)
Monitoring and analysis of brand (especially competitors) market performances
Implementation of product and brand forms

Expertise Field => Product launch

Planning of the cardiologist annual congress
Consumer target identification
Places, providers and stakeholders identification
Event promotion (direct marketing, invitations…)

Expertise Field => Events management