Li Huang
E-Marketing
Responsible for marketing, strategic plans and project management:
• Develop marketing objectives, plans and budgets
• Analyze website traffic and improve SEO
• Develop metrics to measure marketing effectiveness
• Identify solutions for marketing automation
• Plan and organize Public Relations events
• Compose press release for media distribution
• Align social media tools to optimize marketing effectiveness
• Measure and monitor marketing results and deliver the reports
• Managed team to implement projects, coordinating among
departments
• Email campaigns on a regular basis and segment customers by analyzing results
• Measure CRM metrics in assisting sales team
32 contactsI'm responsible for marketing automation, project management,social media and PR:
• Analyze website traffic and improve SEO by using google analytic
• Develop metrics to measure marketing and CRM effectiveness
• Compose press release for media distribution
• Align social media tools to optimize marketing effectiveness
• Measure and monitor marketing results and deliver the reports
• Implement web improvement projects, coordinating among
departments
• Email campaigns on a regular basis and segment customers by analyzing results
2005 - 2009Managing Beijing office for mainland market, develop strategic marketing plans:
* Implementing project
* Made and implementing marketing plans
* Developing PR activities and image establishing campaigns.
* Associating media to maximizing events and products exposure.
* Organizing press launches and music events
* Made and evaluated budget plan and analysis
* Restructured department and managed a team of five, developed new strategy and business plans.