Lionel Bayard

Local areas: Europe / North Africa / Near-East / Asia

PEUGEOT CYCLES
www.cycles.peugeot.fr / .com

DEFINITIVE
www.definitive.fr

GITANE
www.gitane.com

SPECTRA P&A

VELO&OXYGEN RETAIL STORE CONCEPT
www.velo-oxygen.fr

Main areas of Strategy & Action :
Product Marketing/
Production/
Communication/offline.online /
Tradeshows organization/events.
Retail/
Network building/
Sales/
Importers/Subsidiaries coordination/

adidas Own Store New York

Global Product Marketing, BU Men’s Training Footwear, Sport Performance Division

Men's Training Footwear

Global Product Marketing, BU Men’s Training Graphic tees, Sport Performance Division
Men's Training T-shirts and Apparel

Footwear and Sporting goods

www.diversiontv.com