Lionel Bayard

Europe / Middle East / Africa / Asia

PEUGEOT CYCLES
www.cycles.peugeot.com

Main areas of Strategy & Action :
Global and Specific Bicycle Lines Management/
Global Product Marketing/
Production/ Technical Department/ Sourcing Follow Up
Brand Management
Communication/(offline.online)/
Tradeshows organization/events/ (Eurobike...)
Retail (shop opening and set up)/
International Sales / Network Building/
Business Monitoring /
Importers/Subsidiaries/Headquarters Coordination/

adidas Own Store New York

Global Product Marketing, BU Men’s Training Footwear, Sport Performance Division

Men's Training Footwear

Global Product Marketing, BU Men’s Training Graphic tees, Sport Performance Division
Men's Training T-shirts and Apparel

Footwear and Sporting goods

www.diversiontv.com