Lise Guiliani
Brand Manager Super Croix Secrets d'Ailleurs, Henkel France
Master of Science in Management graduate passionate about marketing and branding, with experience in managing product development and innovation projects, as well as implementing media and promotion launch plans.
Skilled at analyzing and interpreting market and financial data to ensure successful marketing strategies.
Adaptable team-player with strengths in relationship building and communication.
133 contacts2010 - 2011Le Chat is a premium washing detergent brand, for which I worked on:
- 2010 media plan management
- Sell-in and Sell-out analysis
- Projects
In particular, I was in charge of Le Chat Eco-Efficacité, Hygiène & Fraîcheur and Actic Power variants:
- Implementation of the media and promotion plan for the launch of innovation Le Chat Hygiene & Fraicheur
- Strategic recommendations on Le Chat Eco-Efficacité
- Launch of Le Chat Essentiel range
2009 - 2009"Super Croix Secrets d'Ailleurs" is a medium price perfumed laundry washing detergent.
6 months experience on the brand
- Recommendations on the promotional plan for 2010
- Work on the whole relaunch of the Super Croix range
- Monthly analysis of the sell-in and du sell-out of the brand
- Launch preparation of the innovation Super Croix Bulles (capsules of washing detergent)
2008 - 2009Work on Mir Black and Mir Couleurs which are detergents brands.
- Work on new product developement
- Promotion actions
- Budget management
- Analysis of the brand sales and performances
2006 - 2007Lustucru Frais is a French food company which produces fresh pasta. It belongs to the PANZANI group itself owned by the Spanish group EBRO PULEVA, specialized in the production of rice, sugar and pasta.
Work on the fresh pasta brand Lustucru Sélection:
• Creation and Launch of a new product (“Summer Pleasures, Fresh Cheese, Garlic & mixed herbs”, pasta ) to improve the performances of the seasonal range of fresh pasta Lustucru Selection
• Recommended the launch of the “Autumn Pleasures, Porcini & Chanterelle” for September 2007 and chose the final design of its packaging
• Organized and ensured the success of the company’s Christmas promotional operation, the most important promotional activity of the year
• Launched coupon distribution and public relations operation for “Crousti Ravioli”
• Proposed recipes and actions adopted from taste tests, focus groups and surveys
2005 - 2005Sociéte Générale is one of the main French banks
• Facilitated bank operations for professional clients.
• Improved the Customer Relationship with professional clients by creating a database that ensures the update of the short term credits and overdrafts.
Internship, 2 months
