Lise Moro

Primary Care Business Unit
Europe & Canada

Spiriva Regional Team
Women's Health Regional Team

- Execution and synthesis of appropriate and comprehensive primary and secondary market research plans and activities
- Support the Respiratory & Women's Health teams at a highly effective level so that insights generated are used to develop sustainable strategies and best in class brand execution
- Drive the forecasting and scenario modelling across the entire brand life cycle
- Recommend and apply appropriate research methodologies, leading practices and internal processes to stakeholders
- Track Brand KPI’s to feedback into strategic and tactical planning

Support our internal customers in order to improve our performance and knowledge of markets

- Provide monthly relevant analysis of Retail, COPD, Epilepsy and NSAID markets
- Identify and investigate the opportunities of Pfizer’s development through qualitative and quantitative market research(Products / Markets / Customers)
- Gather competitive intelligence (Datamonitor, DAFSA, LexisNexis…)
- Improve and ensure accuracy of standard reports

Develop the business in order to achieve the company’s sales and profit targets

- Organise/faciliate/drive customers meetings
- Project manager for business intelligence solutions (design of databases containing multiple datasources, dashboards automatization, quota and incentives...)
- Implement innovative projects
- Provide support to customers (Market Research and Sales Force Effectiveness divisions of GlaxoSmithKline, Abbott, Solvay Pharma, Zambon)