Loubna CHEBBANI

To be responsible for supporting the development and execution of the marketing plan.
- Establish and maintain a centralized archive of presentations, marketing materials and communications that is accessible to various functional groups internally.
- Coordinate the production and distribution of various communications with outside vendors, such as printers and mail houses, to meet their designated due date.
- Assist in marketing research.
- Create and distribute rollout communications for program updates, product enhancements, direct marketing programs and sales tools. Maintain marketing plan flowchart.
- Participate and support promotional campaign
- Assist in financial responsibilities: estimating, billing, reporting and invoicing for marketing fees and expenses, cooperative advertising requests and documentation.
- Putting in place, monitor and improve processes to link all Marketing activities with the activities of the Sales team.
- Carefully monitor communications response data and other performance and marketing metrics.
Interact and correspond with members of the sales, editorial, media, finance, marketing, and advertising groups.

As part of Thales Alenia Space's Strategic Business Plan (SBP):
- Long-term satellite market analysis: current dynamics, perspectives and key drivers
- Country analysis: space programmes and their developments, government expenditures for space programs, business opportunities...etc.
- Elaboration of a macroeconomic model aimed at improving economic and geopolitical country environment knowledge, characterizing countries and implementing cross-country comparisons.

Primary Purpose of the role :
- Collation, Organization, Maintenance and Effective Communication of Product Market Data.

Key tasks :
- Research, Organization, Collation & Maintenance of Product Market Data including :
- Market size, shape, geography, timescales
- Competitor data including capabilities and product offerings
- Potential partner organisation capabilities

Analysis of Product Market Data to highlight :
- Most attractive target market/ segment
- Best approach to position product correctly
- Key product features to offer Effective communication of market information to Product Managers and Sales.
- Design of effective product promotion or marketing material.
- Optimisation of data gathering & communication.

As part of the Marketing team:
- Press market
- Marketing & Communication tools update and conception
- Participation to the web site design of "Nissaa Min Al Maghrib" ( www.nissaa.com )
- Data base update
- B2C
- Design of ad pages published in the magazine
-Questionnaire survey