Lucie B.
Webmarketing manager, BIO PROVENCE - Pulpe de Vie
Passionate with foreign cultures and marketing, I decided to orient my career towards marketing and export.
I have been working for 3+ years within the cosmetics industry (Pulpe de Vie, Terre d'Oc and L'Occitane experiences combined).
I worked on different marketing missions such as product development (organic cosmetics and makeup), sourcing, order management, communication (with clients, distributors, press, potential clients) as well as on logistics as well as webmarketing.
These rich experiences led me to understand the importance of cross cultural management and marketing and how beauty can be perceived depending on which culture we are from.
It gave me the great opportunity to get to discover different cultures such as Japan, the UK, the US, Latin America and Asia. I learnt how to do business without forgetting the respect of each one's culture.
The logistics side of my career helped me in developing new skills such as organization, planning, and being detailed oriented in order to coordinate with the different departments and companies to insure a quality service and improve the communication.
Today, I am looking for new challenges. I am really interested in cross cultural marketing and other aspects of marketing which I will fully benefit from like and get to truly enjoy: analysis, creativity, communication, action, foreign cultures.
41 contactsWebmarketing Strategy:
- Implement a webmarketing strategy: Facebook, LinkedIn, Twitter, Website, partnership, etc.
- Analyze the performances of the website (ROI, traffic, google analytics)
- Create and analyze performances of newsletters: opening, badmails, clic rates.
Analysis:
- Competition analysis: web campaigns and Facebook
- Audit of the company's website to implement changes
COMMUNICATION:
- Client database management: birthdays, geographical structure, emailing, Facebook welcome, CNIL declaration
2009 - 2010MARKETING & COMMUNICATION
· Organized and supervised a cocktail party for CEDIA 2010
· Developed newsletters, webinars, product data sheets, PR and communicated with the network, photomontage, posters, emailing, special offers and training books, created monthly sales reports.
· Developed a social marketing strategy: Facebook, Linkedin, Blogs
· Coordinated with dealers to collect pictures and rights on their installation pictures
· Coordinated with press to provide journalists pictures, details, press releases (new reps appointment, trade show attendance, new product, etc.), invitations for a cocktail party and interviews.
ORDER MANAGEMENT
· Managed orders (stock, pricing, lead time, quotes) – Generated 800K turnover since July 2009
· Managed logistics - Cut down the shipping expenses by 8K (competition analysis of different forwarders)
· Wrote sales reports and statistics
· Administrated expenses and accounting - More control over expenses and bills received, margin analysis
· Coordinated with the French based factory, the freight forwarding companies, the reps and dealers to insure that we will be able to delivery the products on-time for the installation date and that they were satisfied with the service and had all the answer to their questions prior to placing an order.
2008 - 2009SALES ADMINISTRATION & LOGISTICS
· Managed orders (stock, planning and deliveries) – 100K to 150K Euros per month (Four Seasons, Shangri-La)
· Operated logistics: relationship with forwarders and clients, export documents, booking management, invoices
management, charges control management
· Managed logistics expenses – Saved 15K Euros to the company by reviewing expenses billed to a client
· Planned products restocking according to the consumption – Optimization of each shipment/planning
· Coordinated with the factory, the clients as well as the freight forwarding companies in order to insure a quality full service, and on-time deliveries.
CUSTOMER SERVICE
· Customer care service: corresponded with salespersons, dispute form management, responsible for Asia, Canada, and Latin America (assistance in Spanish)
2006 - 2008PRODUCT DEVELOPMENT
· Managed new products’ development: Market studies, competition analysis, price analysis, research for packaging, names
· In relation with NGOs to find ingredients and partnership for fair trade raw materials (relation with India,Japan, Vietnam and Latin America)
· Realized product information sheets
COMMUNICATION
· Directed communication actions: Responsible for PR in France and abroad (samples, documentation)
· Organized and coordinated various fairs (Côté Sud 07, Cosmoprof 08, etc.),
· Created partnerships
· Managed direct marketing: Organized special events, created window arrangements for the stores in London and in France, emailing to customers and followed up the different events
· Developed sales literature in English: Cosmetics training book for Macy’s, catalogues, cosmetic guides
2005 - 2005I worked there two weeks in summer and 2 weeks for Christmas in the factory store.
• Advised French and foreign customers.
• Merchandising: Decoration, rack jobbing.
2005 - 2005• Updated stores pictures files and put retail outlets pictures on l’Occitane extranet
• Contacted foreign subsidiaries to collect missing pictures
2005 - 2005TRAINING
· Updated training files: followed up on reform, and created a training book
INTERNAL COMMUNICATION
· Developed a procedure to evaluate training sessions and organized meetings, training sessions and documentation for new employees
· Participated in internal communication projects: organized the employees’ photos for the intranet, refined the internal magazine, and processed documentation for new employees
2002 - 2003• Market research on Tunisian cosmetics
• Responsible for cosmetic importers and distributors canvassing in Tunisia. : Phoning, mailing and meetings in Tunis.
Mission followed up during my international trade studies. One-year mission.
2002 - 2003Carried out market research on the European cosmetic market.
• Searched for cosmetic distributors in Germany and Sweden.
• Created French and English leaflets for the shop and retailers.
Mission followed up during my international trade studies.
A one-year mission
2002 - 2002• Updated customer file: Phoning and mailing
• Established quotes and corrected questionnaires
