Luigi Romeo
OEM Solution Business Development Manager, Schneider Electric
1. working experience
I am working within the Automation Business with Schneider Electric since 8 years. I started with the Marco Polo international recruitment program based 2 years in Prague in Czech Republic in charge of the Low End Control Business Development (Nano and Relays Telemecanique Offers) in Central and Eastern European Countries.
Between 2005 and 2007, I drove 6 people part of the business development team for OEM Control Department interfacing between countries and product department during the Launching Preparation and follow up the action plans associated with each Launch.
In 2007 I have been appointed Downstream Marketing Marketing for OEM Control Department which means in charge of offer management (5 people) and business development and support (6 people). From 2008 to 2010, I was in charge of the OEM Business Development & OEM Strategic Account Management for South & Eastern Europe. Since beginning of 2011, I am in charge of the Business Development of H2I (Human Intelligence Interface - 725 M€ - 8 pers.) with a the mission to deploy a product expert plan accross the 16 most important countries of Schneider Electric.
2. Education background
I have an Automation and Industrial Computing Degree from ENSISA (ESSAIM) of Mulhouse in France completed with a Master of Science in Robotics and Automation from Salford University in UK and a Business & Administration Degree from IAE of Strasbourg in France.
95 contacts2009 - 201004 / 2009 – On going OEM Solution Business Development Manager
> Develop & Support 50 M€ OEM Sales in South & Eastern Europe
> Develop 14 M€ OEM Solution Business sales in Italy / Spain / Turkey & Czech Rep
> Build conversion plans to develop Solution Sales to targeted OEM
> Encourage and leverage OEM front office community and network of partners
> Ensure solution oriented sales persons and solution oriented organization are in operation (Sales Team building up & coaching, Marketing & Tech. Support for solution in place)
> Area Manager for OEM Strategic Accounts in South & Eastern Europe (15 M€ sales)
> Manage a portfolio of 22 Strategic Accounts with a TO of 15 M€ in 2009
> Develop & Support 20 M€ Products Sales in South & Eastern Europe
2007 - 200807 / 2007 – 04 / 2009 Schneider Automation S.A.S, Sophia Antipolis, FRANCE
OEM Controller Downstream (Operational)Marketing Manager
> Animate & manage Product Marketing team (6 people) & Business Development team (5 people) (Quality, Offer management, Offer evolution, Product launch ,Business)
> Design & deploy tools and methodology in order to improve product and Business Marketing efficiency
> Lead offer Launch (Promote product department strategy, Solution and product field test)
> Define with BDM and LCS necessary actions in order to boost the growth and profitability of the offer to reach BNP target
> In charge of Field Test for OEM Solution Offers
2005 - 200701 / 2005 – 07/2007 Schneider Automation S.A.S, Sophia Antipolis, FRANCE
OEM Controller Business Development Manager
> Develop & Support OEM Controller Business
> Business Development Team Manager (5 people)
> Management of New Products Launches
> In charge of all commercial International Events (Conferences, Communication Means Preparation, Training Organization)
> Responsible for “Solution for Simple Machines” Launch
Growth reached in 2005: +7% with 179 M€ of sales; in 2006: +10% reaching 200 M€.
Low End Control Business Development Manager for Central and Eastern Europe Area, Schneider Electric
2003 - 200501 / 2003 – 01 / 2005 Schneider Electric s.r.o, Prague, CZECH REPUBLIC
Low End Control Business Development Manager for Central and Eastern Europe Area
(Position held under the Schneider Electric “Marco Polo” Program)
> Develop & Support LEC (Low End Control) business in CEE CIS (14 countries).
> Analysis of the current LEC Situation in each local market. (Sales Trend, Market Share, Price Positioning, Growth Potential, Competitors Position, Stock Efficiency)
> Definition of internal needs to support LEC products: (Technical Trainings, Marketing Presentations, Special Documentation to be developed…)
> Implementation of events and projects to fulfill all identified needs.
> Establishment of good and trustful contacts with all correspondents in the 15 countries of the CEE – CIS area (i.e.: Product Manager, Marketing Manager, etc) and within the LEC activity (i.e.: Product Managers, Marketing Managers, etc).
All together 14 people to animate.
> LEC problem solver in the CEE CIS area.
> Action Plan definition and agreement regarding LEC portfolio in each country to achieve quick growth and based on a Strengths and Weaknesses Analysis.
Growth reached in 2003: +36% with 7,5 M€ of sales.
2002 - 200205 / 2002 – 09 / 2002 (5 months) PSA Peugeot Citroën, Mulhouse, FRANCE
Manufacturing Manager during an Internship Project for a car manufacturer.
> Optimisation of labour efficiency through the installation of a management tool within 56 foremen.
> Analysis of the impact of the workers output on financial results and the overall plant productivity.
> Tool deployment strategy definition within the whole plant.
> Responsible for the foremen training within the new management tool installed.
> Up today this new tool is used in the whole plant.
2001 - 200212 / 2001 – 04 / 2002 (5 months) Ducros, Avignon, FRANCE
Marketing Project for Ducros, a leading Company in the Spices, Herbs & Peppers Market.
> Marketing Design for a new concept of restoration within a group diversification strategy.
> Definition of the best juridical solution.
> Investment Analysis (ROI study).
2000 - 200109 / 2000- 09 / 2001 (1 year) CAP GEMINI ERNST & YOUNG, Basle, SWITZERLAND
Member of the e-Business Unit based in Basle as Technical Specialist.
> CGEY: 2 Intranet solutions designed to manage workplaces & CV (4 months).
> SICPA: Intranet solution designed to manage travel requests. (2 months).
> Think Tools: Migration from Borland Turbo Pascal to Microsoft Visual C++ (5 months).