Lydia Nebout
Responsable Marketing & Communication, Easyphone - Groupe ALTITUDE SOFTWARE
Over 10 years experience in marketing in various sectors of activity: IT, banking and communications agency.
My job: branding and positioning in marketing, advertising, exhibits, promotion materials, web and customer targeted events in order to support business growth.
My LinkedIn profile: http://fr.linkedin.com/in/lydianebout
My other professional profiles:
http://www.altitude.com/france
http://twitter.com/easyphonefrance
My personal websites:
http://www.stannamusic.com
http://myspace.com/stannamusic.com
154 contacts- Definition of annual Marketing plan for FRANCE & OFFSHORE regions (Marocco, Algeria, Tunisia, Indian Ocean...) + budget control
- Product marketing : production of leaflets, brochures, slideshows...
- Web marketing: lead generation campaigns (white papers, newsletters, SEO, social media...)
- RP: PRs and Business Cases, organization of events/webinars, participation in trade fairs...
- Internal communications
- Follow up of performance indicators, implementation of new guidelines, direct reporting to both CEO France + EVP Product Marketing Management - Altitude Software Corporate
- Definition of the annual plan of communications & budget control
- PR
- Web communications: launch the new corporate website & e promotion
- Writing business cases
- Internal communications
- Financial communications
- Follow up of performance indicators, implementation of new guidelines, direct reporting to the CEO
2004 - 2007- Participation in the definition of the marketing plan, budget control
- Product marketing: competition surveys, writing all marketing material (French/English), response to the major international analyst firms
- Field marketing: participation in trade fairs, organization of seminars and workshops, launch and evaluation of e mail campaigns
- Communications: PR, writing web contents & e promotion
- Follow up on impacts and proposition of new actions to support growth, report to the Business Development Manager
2002 - 2004- Product marketing: writing all marketing material
- Operational marketing: management of telemarketing campaigns, writing sales blurbs, organization of customer-centric events, follow up of results
- Communications: management of the website design and administration, e-advertising campaigns
- Reporting both to the Sales department and the Managing Director
2002 - 2002- Implementation of promotion operations: from writing strategic brief to the creation of the media kits (mini websites, posters, sales blurbs, leaflets, point of sale totems, radio spots…)
- Creation of the brand book: follow up of the graphic chain process from start-to-finish, relationships with the European brand managers
