Lydie Ramond
Chef de Produit Santé/Bien-être, 4ans d'expérience Pharma, en recherche active
Rich in 4 years of experience in pharmaceutical industry, as product manager on various markets & 1 year off for personal & professional repositioning (skills assessment, 4 months road trip in India & coaching), I really want to work again as brand manager in consumer healthcare/well-being domain in order to offer my professional & personal skills to a company which will trust me.
Creative, rigorous, autonomous, dynamic & flexible via my good interpersonal skills, i'm used to be strongly involved in my projects thanks to my perseverance, my taste for challenges & my ability to defend my convictions.
So don't hesitate to contact me if you want to talk me about professional opportunities or eventual partnerships.
Thanks in advance.
Kind regards,
Lydie Ramond
Tel: +33 (0)6 19 36 06 24
Email: lydieramond@yahoo.fr
725 contacts2008 - 20082006 - 2007OTC Junior product manager : Alostil (Hair loss treatment)
- Elaborated marketing plans for 2008 until 2010 (Financial & marketing objectives, Brand strategy and tactics)
- Managed marketing budget (Sales : 4.5M € - Marketing Budget : 320 K€)
- Monthly sales forecast
Consumer Marketing :
- Modernized brand image with innovative visual aids and POS materials
- Organized and managed pharmacists trainings and promotional actions to maintain brand leadership (29% SOM) face to generics attack : “Hair loss weeks” and “Alostil 2% Anniversary celebration for its 20 years”
- Designed and initiated new communication strategy to increase brand awareness among consumers (Internet website : www.alostil2.fr , press kit, Internet campaign...)
- Elaborated future product development plan (local and international project for 2008 and 2009)
Medical Marketing => Objective : Compete against Minoxidil 5% generics
- Collaborated with key opinion leaders in dermatology to reinforce our medical image on Alostil 5% : elaborated a new hair loss diagnosis tool, interviewed a KOL for the press kit
- Participated in local and international congress of dermatology to ensure brand visibility.
- Developed direct mail operation towards 1000 non-visited dermatologists to strengthen Alostil awareness
- Instigated new high quality promotional products to trigger a prescription reflex in dermatologists’ minds. Outcome: Stopping of MS loss and brand re-growth
2004 - 2005- Managed new products development projects (Children range)
- Run analysis on new distribution channels (Perfumeries and TV Shopping)
- Responsible for market studies (on each market segment), benchmarking and product & consumer tests (pre and post news products launch)
2004 - 2004- Co-Managed dietary supplements and flower essence brands
- Managed marketing budget and market studies
- Participated in the elaboration of promotional and communication projects : Wrote a press release for new product launch : Skinéo, Modernized brand image via new visual aids, Adapted packaging to French market, designed a new ad campaign for the Intestinal disorders range.
2003 - 2003Prepared action plan to promote the candidacy of Annecy to Winter Olympic Games of 2014 and to involve local people (market researches, innovative concepts, budget forecast)
2001 - 2002Organized a Musical (Sponsors research, advertising design, negotiation with financial partners, street marketing and field operations) Outcome : 2000 people attended and profit of 20 000 €.
