Manuel Perez

Expertise in creation and implementation of marketing plans, branding and advertising.

· Primary responsibilities included managing all aspects marketing and promotions for Center performances.
· Provided development and execution of marketing plans for group sales, telemarketing, facility rentals, community outreach and membership within allocated budget.
· Managed all media buys, advertising, print production, direct mail, web listing, insertion orders and show budget records, amounting to an annual spend of over 1.5 million USD.
· Generated copy for print, radio and online advertising initiatives reaching the general South Florida market population of over 7.5 million.
· Worked in collaboration with Center’s arts presenting partners to market shared performances jointly.
· Represented the Center in professional networking organizations.

· Responsible for conceptualization, development and implementation of County marketing plans and public education campaigns to increase and maintain positive exposure of its services and programs.
· Developed short, medium and long-range marketing strategies while coordinating marketing, promotions, and advertising campaigns with counterparts in other county departments.
· Managed countywide special projects and events as well as assist in the production of the internal and external newsletter as needed.
· Responsible for the professional management of the County's marketing campaign and achievement of desired goals and objectives.
· Supervised a professional staff, technical and clerical employees involved in various aspects of marketing, special events, and advertising.
· Additional responsibilities included implementing the County branding and imaging program, as well as identifying marketing and promotional opportunities.

· Sourced and maintained relationships with new and existing members, foundations and corporate sponsors.
· Developed sponsorship proposals and routinely met with Fortune 500 corporate sponsors and local publicly elected officials.
· Responsible to all issues related to MLP’s marketing, communication and audience development initiatives.
· Oversaw audience development strategies, which included the fostering of relationship’s with new ticket buyers through group sales, university and outreach ticket programs.
· Lent operations expertise in the areas of database development and management, performance attendance statistic tracking and analysis, and direct mailing initiatives.
· Structured donor activities and assisted in operational functions essential to MLP.

· Responsible for executing all category product marketing ($25 million) based on category direction and established inventory strategies.
· Reviewed line plans with sourcing and sales departments to optimize inventory turns and reduce inventory carrying cost (inventory stock reduced by 50% from 4 to 2 million line items in Q1 ’00 versus Q1’99).
· Collaborated with category team to coordinate and balance inventory needs against product delivery. commitments and production capacity limitations in order to improve return on capital invested by maximizing profitability while minimizing inventory levels.
· Provided input to management and implement changes to support productivity improvements to Nike's cash management systems and structures.

· Planned product development and participated in product selection and introduction to market.
· Acted as a liaison with regional offices worldwide to organize and implement seasonal promotion.
· Assisted in formulating short and long-term departmental strategy and objectives.
· Interacted with vendors to ensure total compliance with DFS regulations.

Supervised all aspects of regional store operations.
· Planned store inventories, adjusted payroll based on quarterly business objectives.
· Managed, hired and trained regional store managers, assistant mangers and sales associates.

· Managed the day-to-day operation for several agency accounts.
· Worked closely with the creative and media departments in the maintenance and advancement of the account.
· Participated in the creation of monthly marketing strategies and adjusted future campaigns.
· Communicated with internal departments on the status of jobs relevant to the campaign in progress