Marc-Alban Ponthieu
Quality Manager SMO - Community Specialist, Keyade
Currently Quality Manager SMO (Social Media Optimization) in Keyade (company based on performance - ROI / CPA).
I have found a "Social Department" since late 2009 specializes in the purchase advertising on Facebook, Twitter, Linkedin, etc.
We work mainly with pure players like Meetic, BetClic, Parrot, OLX, PhotoBox or vente-privee.com, but also with traditional advertisers like Prisma Presse Group, Interflora or TGV-Europe.com.
I am also Project manager since May 2011 to integrate the Adexchange platforms in our tracking tool (AdX Google, Right Media Y!,...) to improve the ROI of display Campaigns.
My current thoughts are orienting on multichannel strategies
My various works have greatly developed my "web culture". My jobs as marketing manager in a small society sensitize me every day to the problems of reputation, diversification and visibility of e-business company.
255 contacts- Business Development
- Tender Proposal
- Decision, understanding and integration of the major issues of social networks (API, social plugins, ...).
- Definition and integration of advertising acquisition on social networks (reflection on the multi-channel strategy).
2009 - 2011Manage advertising campaigns with performance vision (CPA - ROI)
- Setup and optimization of PPC campaigns (Google, Yahoo & MSN)
- Customer Relationship Management
- Monitoring of the sectors of my portfolio to continuously improve the content of the accounts.
Develop one offer to social media always in a ROI objective (only on Facebook, being developed on Twitter, foursquare, etc.): Advertising, consulting and strategy and Facebook Fan Page community outreach.
2008 - 2008Marketing Research for UK and DE implementation.
- SEO site FR and DE
- Negotiation of our advertising area to advertisers.
- Management of Partnerships UK and DE
- Design specifications and webdesign for the v4 site verygames.net
- Writing news, newsletters and press releases.
- Sales to BtoB
2006 - 2007Event sports Service, sales of public relations package.
Creation of sports performance in a structure (type seminar).
Implementation of websites for various sporting events.
Provider of:
Tour de France Sailing 2007.
Golf Open (Open HR)
Rugby World Cup 2007.
2006 - 2006In charge of merchant accounts through Agency (Nextedia, Agorad, Isobar,...), accounts auto / motorcycle.
- Assist the business in these processes (statistics, development of offers each client,...).
- Implementation of promotional campaigns on behalf of advertisers on Kelkoo.
- Assessment and analysis of campaigns (ROI), improved CTR by using statistics performed on Excel (Content and Search), implementation of the tool with Tradedoubler trackers.