Marie BOULET

Thank you for visiting my profile.
Starting out as an advertiser in charge of major brands in international agencies, then Marketing and Communications Director in business, I set up my first consulting firm in operational marketing in 1991.
With the benefits of maturity and in response to the new strategic and financial issues faced by companies, I created Ethos in 2005, a consulting firm focusing on performance management. With a multidisciplinary team of experts, I endeavor to provide managers with concrete and effective solutions.

My personal areas of expertise include:
• Strategic diagnosis, finding new markets, development strategy;
• Marketing planning, including plans, business models and operating budgets, resource allocation or redeployment, marketing and communication audits and cost-saving;
• Strategic and operational brand management (corporate, brand name, product): portfolio optimization, positioning, identity, innovation approach, extension, brand valuation, etc.;
• Setting up indicators, measurement and steering tools (performance indicators), technological and competitive surveillance;
• Contracting assistance for studies on market and consumer intelligence;

I am a member of
- ADETEM, The French Professional Network for Marketers (France)
- AFCI, French Society for Internal Communication
- AFNOR / Commission X 491: Brand valuation

Because I enjoy conveying and sharing information, I participate in the professional training of management executives through several courses of lectures. I also supervise Marketing pedagogy for a group of business schools in Paris.