Marie Chambat

Reed Elsevier : the world leader in providing professional information and services in the Science, Medical, Risk, Legal and Business sectors.

My function : designing and launching meetings and training programs for marketing & communications managers for the magazine “Strategies” in the field of marketing, communication and digital markets.

My tasks :
- Market survey and needs analysis ;
- Themes building ;
- Speakers recruitment ;
- Programs design : content and creative concept ;
- Developing direct marketing strategy and communications plan ;
- Checking the smooth progress of training courses and controlling profits.

Nestlé : the world leader in nutrition, health and wellness.

My function : increasing turnover and market shares in petfood and breakfast cereals segments for retailing market (70 retail outlets).

My tasks :
- Improving product set up in department stores
- Order and price management
- Implementation of national, regional and individualized trade marketing initiatives and commercial promotion campaigns in order to boost sales
- Market survey

Tradi France (formerly an Aoste group subsidiary) : the leading company in butcher food for convenience store.

My function : developing long-term individualized relationships with professional customers by offering customized services.

My tasks :
- Products launching ;
- Design, implementation and management of sales promotion campaigns ;
- Communication tools development ;
- Customized merchandising studies ;
- Events organization.

Air Liquide : the world leader in gases for industry, health and the environment.

My function : studying the US cosmetics market in haircare, men’s grooming and spa markets.

My tasks :
- Market survey ;
- Analysing company potential development on those markets.