Mathias AVRAMOV
Global Assistant Brand Manager - GUCCI Parfums - Procter & Gamble
Life enthusiast, innovation fanatic, marketing addict and management student. What else? Rookie backpacker, with hopes of mastering.
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Currently attending the final year of a 3-years program at HEC Paris School of Management that provides me with strong academic background in marketing, finance, accounting and strategic management, I am specializing in marketing this year, after a year of internships during which I enjoyed the best of both marketing worlds: consumer-goods marketing in the beauty industry at Procter & Gamble, holistic advertising for diverse sectors at advertising agency TBWA.
I have a passion for innovation in general and in new technology in particular, with a strong interest in how breakthrough ideas have to be managed so as to make them profitable and useful.
I am looking for the right team in which I will be able to reconcile innovation and marketing, bringing motivation and thinking out of the box to the table so as to build the global business of the company I will join.
I look very much forward to meeting new people on a regular basis, to being based abroad and to travelling when relevant in order to expand an international business.
Please feel free to contact me, I would be happy to meet you.
Mathias AVRAMOV
2010 - 2010Global Assistant Brand Manager intern, received President’s award in recognition for team achievements in digital marketing and e-commerce.
Global marketing team Fine Fragrances & Cosmetics:
Leading innovative projects in digital brand building, competitive intelligence, e-commerce.
Recognized overdelivering of results versus expectations with over 75 positive feedbacks from various functions, locations and levels.
- Cross-brands responsibilities including interactions with 10+ brand teams in Geneva & in each region of the world. Interactions with customers: Sephora, Muller, Douglas, Macys.
- Ownership of a US$180 000 brand-marketing budget
- Organization and co-animation of a workshop in London with +10 top–managers and a communication agency.
- Preparation of briefs, briefing, leading, feedbacking communications agencies
- Creation, development and management of an internal competitive intelligence newsletter. 250+ subscriptions in two months. Recommendation on ongoing digital competitive intelligence processes approved by Marketing Director.
- Preparation of a strategic review on new products for the yearly global strategic meeting. Audience: country-leaders, marketing managers and customer teams. Positive feedback.
- Brands in actual scope of work - Fine fragrances, cosmetics, skin-care : Gucci, Dolce & Gabbana, Hugo Boss, Lacoste, Christina Aguilera, Laura Biagiotti, Bruno Banani, Replay, D&G, Ghost, Naomi Campbell, Christina Aguilera, SK-II, DDF, Zirh, The Art of Shaving.