Matthieu Guiet
Consultant datamining, Soft Computing
==> CRM, Dataminding & Statistics:
> Datas collection, analysis and synthesis
> Databases exploitation
> Risk evaluation and forecast realization
> Production of dashboards
> Carrying out surveys
> Construction of file plans
> File selections and extractions
> Data management during prospecting campaigns
> Address processing
==> Direct Marketing:
> Consumer behaviour analysis
> RFM segmentation and scoring
> Files and address management
> Strategic marketing advising
> Operational marketing (print & web)
> Project management, follow-up of DM campaigns
==> Computer skills:
> Microsoft Pack Office expert
> Statistic softwares: SPSS (basic: SAS)
> Specialized softwares: Access, P-System
> Data manipulation language : SQL
> Web Analytics : Getclicky, Google Analytics
> Programming languages: Syntaxe SPSS, VBA, HTML
> GeoMarketing software: MapPoint
==> Sectors:
> Humanitarian: Doctors of the World, Fondation des Apprentis d’Auteuil, Fondation Coeur & Artères
> Distance Selling : Madeleine
> Finance : JPB, Crédit Agricole - Nord de France
> Entertainment : Warner Home Video, Waterair swimming pools, Agio Cigars, Bacardi whiskys, Cellier
des Templiers, Nuxe, Darphin
128 contacts2006 - 2012==> For the French NGO Doctors of the World
> In charge of the donors loyalty program
> Improving campaign efficiency thanks to donors behavior analysis
> Conception of a new database segmentation
> Files selection, extraction for loyalty and prospection campaigns
> Creation of scores to target donors liability to answer specific mailings
> Annual forecasts ans risk’s evaluation
==> For other account
> Following-up the Warner’s consumer loyalty program (called Warner DVD Club) and follow up the Waterair consumer loyalty program by making dashboards
2005 - 2006> Consumer loyalty programs and behavior (Piaget, Nuxe, Warner, Waterair, Doctors of the World)
> Marketing Project management - Follow up print and web campaigns for Yves Rocher and Le Figaro
2004 - 2004Project manager - Follow up direct marketing campaigns