Maud Werderer

Women’s footwear
> Managing Global lifestyle Women’s ftw range including Street, Sport, Action Sport and Sleek segment.
> Managing 110 SKUs per season with the creation of 10 NS/TN shoes.
-Creation of overall marketing concept brief & range plan.
-Execute the product creation process from clear briefs to designer to range launch
-Responsible of range performance (Turnover, Margin, FOB...)
-Follow-up of product development during factory trip in Asia
> Managing Country SMUs
> Development of GTM strategy and sell-in support tools
> Presentations of the ranges to the adidas subsidiaries.
> Leading one direct report
Men’s footwear
> Managing global lifestyle Men’s footwear ranges including ZX family, Select Pack and the exclusive collaboration range with StarWars.

Dual Responsabilities _
Junior Product Line Manager Apparel
> Managing 180SKUs on both men and women apparel.
> Execute the product creation from clear briefs to range launch and GTM strategy.
> Responsible of range performance (Turnover, Margin, FOB...)
> Presentation of the ranges both internally to the subsidiaries, distributors, sales forces and externally to Key accounts and key retailers.

Communication Manager Junior
Implementation of the communication strategy and go to market plan on the fashion and sneaker segment
> Management and follow up of all trade marketing actions (lookbooks, catalogues, POS, fairs, events) and
development of specific communication tools: videos, press release, product marketing, packaging...
> Conception and implementation of partnerships and co-branding initiatives: JC de Castelbajac, M&M’s, Sixpack, Calvi on the Rocks...

Marketing Assistant France (internship)
> Achievement of a study to develop the business of the Originals range within the sport distribution (Intersport, Sport 2000...)
> Assist the Product merchandiser to implement and develop the SS06 & FW06 Originals product ranges.

Assistant Product Merchandiser France (internship)
> Realization of a benchmark study to improve the structure of the Apparel range & optimize the product portfolio.
> Assist the product merchandiser to implement and develop the SS05 and FW05 Originals collections. > Project management and organization of a mobile exhibition display, “Adidas’Le Club 70” (with artists like Fafi, Tilt, Mist...), in 8 cities in France (budget of €30,000)