Max Claeys

Online marketing manager (France, Germany, Netherland & Belgium / Global TO: 6M€)

• Traffic management using all online & e-commerce marketing methods:

- SEO: on & off site optimization strategies to improve ranking on search engines
- SEM: supervising the agency in charge of adwords campaigns (budget: 300k€ / Google, Msn, Yahoo!)
- Emailing: handling the emailing strategy, the creation by the design agency, send out & monitoring
- Database management: in charge of the growth of the prospects & customers. Database qualification programs.
- Partnership: setup partnerships with other websites to drive qualified traffic & recruit new prospects
- Affiliation: handling, animating and improving the affiliate networks (4000 websites)
- Shopbot & CPC campaigns with Shopzilla, Shopping.com…

• Media campaign: purchase of advertisement space on various portals & websites
• Implementation of a cross channel strategy with retailers
• Optimization of the web analytics tools and reporting
• Monthly and yearly forecasts & reporting; presentation to e-business manager & company CEO

e-Circle is an email marketing service provider and an internet media agency

• Product development (emailing, prospects recruitment programs & websites, sweepstakes...)
• Traffic generation (SEO, SEM, affiliation...)
• International coordination
• Development of e-Circle's own databases
• Emailing program and campaign consultancy
• Reporting and result presentation to senior managers

5 months fixed term contract
eDialog is one of worlds leading company in email marketing service

• Emailing campaign management for Dell EMEA, Tesco and Royal Bank of Scotland
• Scheduling and planning of the campaigns
• Management of the client brief, coordination of the email design and production (html)
• Proofing, QA (quality assurance)
• Mailing set up using database and campaign management software
• Daily liaison with European clients, designers, developers, AM and PM
• Follow up of the mailings efficiency, reporting, debriefing

European Marketing, Sales and Promotion Coordinator

• Preparation of marketing plans and operational budgets for each project.
• Preparation of marketing and promotional tools and material
• Coordination of marketing and promotion campaign in each territory including traditional advertising and digital marketing (online and mobile providers) and promotions (radio, publicity, video promotion, artists’ appearance, touring…)
• Coordination of the catalogue digital and mobile release (content delivery, promotion, marketing)
• Distribution & Export in Europe (pre-orders, orders, stock movement, shipments…). Set up of campaigns with retailers.
• Day-to-day liaison with the local European distributors & representatives and our US head office

UNIVERSAL MUSIC FRANCE / UNIVERSAL LICENSING MUSIC (ULM)

Project Manager Assistant – 1 year internship
• Conception and realization of compilations, collections and reissues on the International and French catalogue. Track-listing selections, legal negotiations, artworks / agencies brief, manufacturing, promotion, marketing, sales, Budget / P&L...
• Conception, set up and monitoring of marketing and promotion campaigns.
• Monitoring of sales, special commercial operations
department.

Air Tahiti / Tahiti / French Polynesia
Local airline company

Conception and implementation of a new financial controlling system in the airplanes maintenance centre of Air Tahiti