Michael Pierlovisi

MS&L (Publicis Groupe) is one of the world's leading communications firms. Headquartered in New York, MS&L has 54 offices throughout North America, Latin America, EMEA and Asia-Pacific, as well as an extensive global affiliate network.

MS&L Digital specializes in helping clients capitalize on the multi-directional, digital conversation flow taking place online. Our integrated global offering includes distinct capabilities in North America, continental Europe, the U.K. and Asia.

As head of the European Digital expertise, my focus is on 3 complementary objectives:

1. Supervising and coordinating the 6 local Digital teams (France, the UK, Italy, Germany, the Netherlands and Sweden) to provide industry-leading digital counsel and support for several local and global clients such as P&G, Unilever, sanofi-aventis, sanofi-pasteur, Philips, General Motors, Roche, Novartis, or International Cookware;
2. Raising awareness among MS&L's European offices about new techniques of Digital communication and ways to identify, monitor and engage into conversations with KOLs and consumers - this internal evangelization process is carried through a series of local workshops, pan-European events, and supported by an intranet platform & internal e-newsletter;
3. Developing internal processes and MS&L's proprietary Online audit and monitoring tools;


The proprietary approach of my expertise to digital communications is consumer-centric, focusing on five core areas:

1. Communicating with multiple audiences with diverging codes and criteria of relevance;
2. Building solid third-party credibility;
3. Delivering research-driven insight to educate, entertain, engage and motivate;
4. utilizing online and off-line storytelling techniques;
5. and leveraging the agency's deep understanding of key influencers / trend setters and pop culture to achieve communication and business goals

Specialties

* Consulting and strategy (brand and reputation navigation, crisis management, employee communications and CSR)
* Influencer relationship management, social networks, mobile platforms and blogging
* Digital publishing (social media platforms development, content creation, vidcasts...)
* Measurement and accountability (monitoring, metrics and analysis)

Senior consultant at the European Digital communications department in Paris

Edelman is the largest global independent public relations consultancy. Edelman provides a full spectrum of advanced communications services and helps build the world's leading companies and brands by understanding the "Relationship Imperative".

In coordination with the Head of Digital Europe I helped at the creation of the Online Communications Europe department in Paris by:

* defining and implementing internal process tools and the internal communication activities of the department;
* coordinating local Digital teams;
* participating in new business development for online programs in Europe.

From the definition of the strategy to the operational supervision I was fully in charge of the local Online communication campaigns for the following clients: Microsoft Entertainment, AstraZeneca, Sony Ericsson, Sandisk, MySpace, Wengo, and others.

Associate director of several High Tech and computers related magazines.

I started my career as Chief Editor of Actu-video.com (new name of Media-video.com after its acquisition by Pressemicro in June 2003) and journalist for five monthly hardware & software IT related print-only magazines (over 1,5 mln cumulated monthly circulation) before being appointed Associate Editor in 2004 for 3 of these magazines.

Leading French web community dedicated to video compression and communication technologies.

Founded in 2001, Media-Video.com became in less than one year the leading online news portal and most active French-speaking community on video compression and broadcasting on the Web with more than 5,000 members and 300K unique monthly visitors.

Internship at the Cultural Services of the French Consulate in Los Angeles.

The Cultural Department in Los Angeles participates in the fields of Education, Visual Arts, Performing Arts, Music, Literature, Film, Television and New Media.

In coordination with the Director of the department, I was fully in charge of the Online communication strategy of the Consulate and the promotion of the activities and events organized by the department.

Its main role of promotion is three fold:

1. To promote French cultural production by assisting professionals in their projects in the United States
2. To promote the French system of education in administering the careers of teachers, professors and scholars from France working in the United States
3. To inform students and American professionals going to France on procedures to follow and provide professional contacts: study, research, film production, attendance and participation in festivals...