Michel Campan
Directeur Associé, SAME SAME
Michel Campan graduated from the Institut Français de la Mode – a top-ranking school in fashion. He’s spent 7 years in major communications groups such as DDB and Altedia. In 1996, he founded one of the first Internet agencies to emerge in France.
Between 2000 and 2006, he set up Hermes' ecommerce network in the US, Europe and Japan. He then joined the L’Oréal group to lead Lancôme’s Internet and CRM strategy. There, he launched the first ecommerce website of a luxury company in China.
He won the « Ecommerce Man of the Year » prize, awarded by the Ecommerce magazine in 2008. The same year, he joined Dior Couture to launch the Brand Content operation “The Lady Noire Affair” including a short movie directed by Olivier Dahan starring Marion Cotillard, a first for a French “Maison de Couture”.
In 2010 he joined SAME SAME, to create a new concept of communication for the premium and luxury brands, in Paris and Shanghai.
Specialties:
- Strategic & Operational Consulting - Strategic Planning and Design - New advertising formats
119 contactsWho we are: A communication agency with strong interactive genes ... Founded in 2009 (Crisis? What Crisis?) ... By Mikaïl Osmany, Frederic Boudet, Michel Campan ... SAME SAME is a communications agency linked to the Netbooster Group – a leading online marketing group in Europe.
Offices: Paris - Shanghai
Stratégies [20-11-2009]
http://www.strategies.fr/etudes-tendances/dossi...
Customer Insight [24-05-2010]
http://customer-insight-consulting.com/2010/05/...
2008 - 2009In charge of the CHRISTIAN DIOR Couture worldwide Client Marketing strategy, including Internet, CRM, e-commerce and client services.
Launch of the Brand Content operation “The Lady Noire Affair” including a short movie directed by Olivier Dahan starring Marion Cotillard, a first for a French “Maison de Couture”.
Stratégies [15-05-2009]
http://www.strategies.fr/actualites/marques/116...
E-Commerce Magazine [2-10-2008]
http://www.ecommercemag.fr/ALaUne/ConsultALaUne...
2006 - 2008In charge of the LANCÔME worldwide Interactive Marketing strategy, including Internet, CRM, external and internal online representation as well as responsible for the three-year vision.
- 25 websites, including 19 e-commerce websites (launched in 2007: China, Canada, Mexico, Brazil, etc.).
- Worldwide CRM programs: strategy, creation, implementation, ROI.
- Web 2 strategies: buzz operations, 1st fragrance on second life, e-communities in Asia, USA and Europe.
Le Figaro Media [19-04-2007]
http://www.lefigaro.fr/medias/20070419.FIG00000...
Stratégies [3-05-2007]
http://www.strategies.fr/actualites/marques/r44...
Journal du Net
http://www.journaldunet.com/itws/it-campan.shtml
2000 - 2006From 2000 to 2006, creation and management of the Internet Department of the luxury brand HERMÈS and the ecommerce website Hermes.com: development of the worldwide Internet strategy, and more particularly, the e-business centers of profit in Europe, USA and Japan.