Michel Saës
Directeur Garrigae Hôtels & Resorts
I am currently Business developpement Manager of Garrigae hotels & resorts.
Garrigae is a young native Languedoc-Roussillon specializing in the creation and management of holidays in charming houses and properties.
About Garrigae:
Founded by Cécile and Miguel Espada, two children of the languedocian country Garrigae brand deploys a new concept of breaks in charming places in the South of France. Installed in selected places built or restored, their character homes provide infrastructures and refined services organized around an art of living, authentic and close to nature.
Three properties are already operating : Les Jardins de Saint Benoît in Aude, the monastery of Hérepian and Port Rive Gauche in Hérault.
My summary :
From 2007 to 2009, I was sales and marketing manager for a group called CELA Hotels Resorts & Spas
Earlier, from 2003 to 2007, i was sales and marketing manager for a thalasso group called THALACAP.
My professionnal career began in 1989, after university studies in economics.
I started for the world of daily press with a job in a sales department for LES JOURNAUX DU MIDI to promote their titles ; Quickly, i was very interested by advertising side and my way turned to HAVAS MEDIA, which was specialized in providing advertising revenue for daily titles.
In 1993, I have the opportunity to implement and develop in France a specialized British brand in the motorcycle equipment, clothing and accessories (Frank Thomas Ltd) ; in eight years, our French office became one of the leaders of its market.
in 2002, I want to take a professionnal break to make a point on my skills ; I get a university degree in management to develop a personnal project in the world of golf, to propose my knowledges in retail sales, organisation and promotion.
But in November 2003, I met the CEO of Thalacap new who wants to give the company a second breath...
This adventure in tourism and thalasso will take three and a half years with to me the sense of done a real mission to contribute to the relief of a group both in terms of management and business development.
In 2007, I am in charge to contribute to a fusion between CELA and THALACAP ; this approach will not succed, then, in June 2007, i decided to leave THALACAP and to join the CELA HRS team.
End 2009, my meeting with Garrigae gave me the answers to all my expectations in terms of values, positioning and concept...
You can have more information for Garrigae group: http://www.garrigae.com or http://www.garrigaeresorts.com
if you want to learn more about my professional background: www.michelsaes.wordpress.com
672 contactsin 2007, Malibu Village, a resort located in Canet en Roussillon, south of france, near Spain, became the headquarters of this CELA Hotels Resorts & Spas, specialized in management of tourism residences, spa centres , resorts, Hotels, business centres...
The positioning of this new group can be summed up by a number 344, which means:
3 for three waters: all residences of tourism, resorts and other vacation complex use one of the three waters to create cares programs for the customers (sea water for Thalassotherapy, spring water for the thermal baths, freshwater for the spa and balneo)
4 destinations: sea, mountain, city and country.
Canet in Roussillon, Alenya, Orelle, Caudies, Chamrousse, Isola 2000,
4 referred clients: seminars & Congress, seniors, sports, leisure.
My role in this new project is to support commercial, marketing and communications missions for the group, deploy and organize all necessary information systems, Property management system, all the web part, the call center, online booking systems...
I also support the approach of shareholders for the strategy side.
2003 - 2007Thalacap is a company specialized in Thalassotherapy Centre management in France and abroad (ARS in Ré, Saintes Maries de la mer, banyuls sur Mer, Yasmine Hammamet Tunisia) .
My position was to drive the business development and the marketing of this group within the general direction.
The creation of new web strategy, the sales team management, big accounts, engineering, animation and creation of care protocols... my mission was also to move this company from a difficult financial position to a better situation with lossless and profits.
from 2004 to 2007, the turnover has risen from 10 to 12 million to € .
1993 - 2002Frank Thomas is the leading UK manufacturer of clothing and accessories for motorcycles. Its headquarters is located at Higham Ferrers in the Northants; in 1992 this company, strong on its market, decides to export in southern Europe.
My main missions were:
~ business strategy for the French market definition ~ recruitment, coaching and training 4 agents on their areas.
~ The media planning, organization, PR.
~ Board development, point of sale installation, sellers, training
~ Creation and development of a network of 130 outlets.
~ The big accounts management.
Results:
In 2000, Frank Thomas France distributes its products to 130 retailers for an annual turnover of approximately 2 M €. Unknown in France in 1993, the brand Frank Thomas became in 2001 one of the leaders on its market .
1989 - 1992Big accounts, Béziers Agency.
~ Management and development of a portfolio of institutional clients and GMS,.
~ Consulting, design and marketing of different media.
