Mikaela Gabrielli
European Marketing Manager, Partek Inc.
With strong domain knowledge in BioInformatics and GeneExpression, I have successfully carried on pan-European projects in marketing, direct sales, technical support & training.
Comfortable with all customer interfacing aspects, through my career path I've proven a communicative, goal oriented mindset and the capability to coordinate and lead complex projects to their end.
My direct contributions align with achievement of financial and customer related objectives.
Multilingual with great interpersonal and presentation skills I appreciate working in an international environment.
Goal and results-driven mindset with strong organizational and prioritization skills.
Excellent understanding of Academia, Pharmaceutical and BioTech industry and business conduct.
Able to to effectively manage all aspects of a solution selling process.
2008 - 2009Set-up and execution of strategic and tactical marketing plans and campaigns.
Lead generation, website update, webinars, targeted campaigns, user group meetings, conferences, SWOT, product positioning, definition of USPs
2004 - 2008I undertook several roles in Marketing, Sales & Support to meet Business Performance and Customer Satisfaction Objectives
Customer Relationship Management
Presented at a variety of scientific conferences
Trained internal/external sales colleagues
Identified and qualified prospects in assigned territory
Sold Genomics products (software, hardware & consumables)
Provided Bioinformatics expertise and lead presales, direct sales and post-sales activities
Developed professional training programs to accelerate product learning and adopting amongst customers and Agilent employees
Acted as data analysis technical advisor