Michael Regal

• Market survey based on face-to-face meetings
• Set up of short and mid-term strategy to increase our sales
• Identify and develop new businesses and new customers
• Manage strong relationships with each existing customer
• Technical and commercial trading
• Compose ‘minutes of meetings’ and reports
• Coordinate and supervise our agent’s action
• Collaborate with headquarter and French / German mills
• Attend customer meetings / teleconference
• Manage the local teams (10 employees in 4 cities)
• Follow-up of orders
• Anticipate main milestones and set up of options acceptable to our mills and our customers (BHEL, Alstom, Larsen & Toubro, etc.)
• Supervise nuclear and thermal supercritical projects follow-up (660 MW and 800 MW)
• Follow-up and analyze technical and commercial evolutions (competition, new comers, new technical options or products)
• Active marketing support for guidelines and optimization of marketing and commercial positioning on the Indian market

Export Sales Manager:
• Translate and edit correspondence, product information
• Canvassing of potential customers (USA, Mexico, Europe, Ukraine, Belorussia)
• Identify and develop new businesses and new customers
• Elaborate and set-up of mid-term strategy to increase our sales on targeted markets
• Create and manage a network of sales agents
• International commercial and technical negotiations
• Participation in product design and development in line with customer’s requirements
• Anticipate main milestones and set up of options acceptable to our factory
• Participation in international professional trade shows and conferences (Seafood Processing Europe in Brussels, Expopack in Mexico DF, Emballage in Paris…)

Marketing Manager:
• Complete implementation of a CRM solution (Sugar CRM)
• Organization of our participation in international trade shows
• Creation and follow-up of a website
• Creation of technical product data sheets