Nathalie Berdin
Conseil en communication, marketing et organisation
Need a Manager able to take control of your project (from idea to implementation), establish a Communication/Marketing plan, to launch your brand or your product, boost your sales, or simply to optimize your organization?
Look no further. I'm There !
155 contactsCurrently, CREDIT AGRICOLE NORD-EST :
Communication Consulting
LONGTAIL VALUE : New organization and Management Consulting for a Web & 360 Agency. Management of the Sales team. Implementation of the business management tools.
MANGAS GAMING : Defining and implementation of the marketing plan for a skillgaming site which allows internet users to play, at the same time, on TV. Recruitement and management of the Team (SEO, SEM, Community Management, Customer Service).
2003 - 2010Viral Marketing, web and Below the line Communication
When the Marketing Services Groups still managed consumers as a passive target, I created an Agency which ambition was to make consumers powerful media's in order to serve brands and products.
A viral strategy that paid off for : France Télécom, Procter&Gamble, Myfab.com, Canal+, CanalSat, CanalPlay.com, Meetic.fr, Conforama, Lesieur, Marionnaud,...
2002 - 2004Below the line Strategy (web, CRM, sales promotion and event)
Member of the executive commity.
In charge of the Orange and Sage below the line strategy (recruitement and loyalty programms)
1997 - 2002CRM and Below the line Strategy (CRM and sales promotion)
In charge of the group's transversality and Data Base business
Main clients : PFG, SFR, Procter & Gamble and Unilever
1996 - 1997Below the line Strategy (Direct Marketing, sales promotion and event) for Perrier, La Poste, Evertsyl and Hanes
1994 - 1996Direct Marketing for Ariel, Pampers and Essilor