Nicolas Babin
Directeur Général, Groupe Concoursmania
International leader with working and living experiences in North America, UK, France, Benelux, Germany and Japan.
Management experience of large teams (up to 200) and smaller teams.
Management experience of all European (East and West) countries.
Set up and management of international teams (Europe, US and Japan)
Proven track records in marketing, sales and communication.
IPO experience on the Nasdaq and on NYSE Alternext, Paris.
M&A experience
Lecturer on Gamification at Bordeaux 3 University (Michel Montaigne) and at Inseec Business School in Bordeaux (France)
Specialties
International business management
Contract negotiation
P&L improvement and management
On line marketing, SEO, SEM, e-commerce, web analytics, online intelligence
Communication, public speaking, press relations, internal communication, press releases, press strategy, advertising, international marketing, events, product management, crisis communication,International business, Europe, Asia, US
Business development
Team management and optimisation
Mergers and Acquisition
1350 contactsGCM Promo (Group ConcoursMania) creates marketing and promotional campaigns using online gaming for companies. GCM Promo also publishes its own online games for the general public. GCM Promo brings innovative solutions to the market. GCM Promo consistently benchmarks the online gaming market. GCM Promo is a publicly traded company on the NYSE Alternext market (ALGCM).
2004 - 2008Reported directly to President Sony Europe.
• Managed a budget of $11 million.
• Directed all press communication, including corporate and product (B2B & B2C) for Sony in Europe.
• Supported the launch of 6000 products in 3 years which contributed to an increase in revenue of 3.5%, 5% and 12% respectively per annum.
• Managed the Sony brand across Europe, creating a voice of authority program.
• Managed all employee communications for the 13,000 employees in Europe.
• Participated in communication platform and the global corporate communication group including Japan and America.
• Functional head of 115 professionals in 45 countries. Recruited all heads of communication in over 46 countries.
• Created a new profile for 3 platforms (Corporate/Products/Employees), educating senior European management in communicating with the press.
• Created and ran successful new European press events involving over 500 journalists, generating €20 million return on €4 million investment. Received the “President’s Award of Excellence”.
• Crisis management for all products and corporate in Europe.
2001 - 2005Reported directly to President Sony Europe.
• Managed a budget of $ 8 million.
• Increased sales by 42% and 34% respectively over first two years moving from a $6M loss to profit.
• Directed the Administration, Finance, Sales, Marketing/Development and support activity throughout Western and Eastern Europe.
• Managed the overall European supply chain to optimise stock and eliminate delays in delivery.
• Established the European market for robot products with retail launches in more than 9 countries as well as direct sales across Europe. Increase results to become first region in the world.
• Negotiated a €100 million campaign for all Sony products with AIBO as the main mascot (pan European campaign). Received the “President’s Award” for improvement of the Sony brand.
• Established solid customer relationships with the creation of owners’/customer associations.
• Recruited management team noted for it integrity and competency with zero turnover rate.
• Rehired by Sony after sale of Etak, a unit of the Sony Group.
2000 - 2001Negotiated the acquisition of bandwidth with radio stations to carry CUE services.
• Established a joint venture between Cue and the UK Automobile Association for delivery of traffic information using RDS/TMC wireless protocol to the members of a traffic alliance across Europe.
• Facilitated investment in CUE Telematics (up to $5 million).
1997 - 2000• Increased revenue by 100% annually transforming an annual $3 million loss into a $10 million profit.
• Achieved ISO 9002 certification for excellence in quality standards.
• Developed the activity from inception of the company in Europe including retail launch of shrinkwrap products.
• Recruited over 90 people across Europe and kept zero turn over rate.
• Created strategic partnerships to develop into new markets. Managed global accounts.
• Structured financial proposals for capital investment and acquisition.
• Launched direct sales activity for digital maps downloads yielding a $50 million deal over 3 years.
• Drove after-sales sales up 20% by focusing on new corporate goals of quality (ISA 9002), not quantity.
1995 - 1997Overhauled operations by cutting expenses by 50% and reducing staff turnover rate from 70% to under 10%. Managed $10 million in revenue. Developed country plans for all European countries and created EMEA marketing department.
1994 - 1995Organized Human Resources issues world-wide to assist the company in becoming publicly quoted (IPO of March 13, 1995, NASDAQ, CATX – capitalisation of around $60 million).
1992 - 1994Established company from inception in France. Developed sales of over 4,000,000 French Francs in first year.