Nicolas FICCA
Search Product Marketing Manager (BING) - Microsoft France, Microsoft
Manage, develop and promote Bing, Microsoft search engine.
Product management: Local Product Manager for product features, in partnership with the European and US planning & development teams.
Product and Business Development:
Mostly on video, local, maps and shopping domains.
Relationships with Media (TV, Edition) and web pure players
Online marketing: Work with MSN, Windows Live and Microsoft teams in France to grow Bing awareness, usage and market share through product localization (get the best product for the French market) and promotion (get the product known and used through localized or local campaigns).
236 contactsManage, develop and promote Bing, Microsoft search engine.
Product management: Local Product Manager for product features, in partnership with the European and US planning & development teams.
Product and Business Development:
Mostly on video, local, maps and shopping domains.
Relationships with Media (TV, Edition) and web pure players
Online marketing: Work with MSN, Windows Live and Microsoft teams in France to grow Bing awareness, usage and market share through product localization (get the best product for the French market) and promotion (get the product known and used through localized or local campaigns).
2007 - 2010Product managenement (MSN.fr homepage, Messenger Today, Newsletters...)
Define and operate editorial positionning and planning.
Define new rich advertising formats
Lead online nextgen products
Alignment of features, content and meaia positionning
Business management
Management (Traffic manager, vendors, trainees)
2005 - 2007Data analyst and editorial recommandation
Process reengineering
Editorial traffic maanagement
Site centric tools implementation (Omniture, Cyber Estat)
Panels (Médiamétrie, Nielsen NetRatings, ComScore)
Researches (quanti, quali)
2003 - 2003Stage de 3 mois
